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Showing 1 to 5 of 5 for “"creativity tasks"”.

  1. Exploring age-related changes in creativity

    The effects of aging on creativity using a laboratory task involving combining assigned parts and categories into novel and practical items was explored. Older adults demonstrated equivalent creativity to that of young adults. Measures of working memory and processing speed were also administered. …

    unlv Repository record for Exploring age-related changes in creativity (opens in a new tab)

  2. Defining Organizational Purpose and Exploring the Concept’s Implications for Innovation: How Perspective Affects Creative Idea Generation in the Innovation Process

    … the innovation process. Longitudinal analysis of creativity tasks over a three-week period, combined with an online experiment and an in-field pilot study demonstrate that perspective can impact both the number and the creativity of generated ideas in the innovation process. Altogether, this …

    cambridge Repository record for Defining Organizational Purpose and Exploring the Concept’s Implications for Innovation: How Perspective Affects Creative Idea Generation in the Innovation Process (opens in a new tab)

  3. How Choices Between Flexibility And Persistence During Idea Search Processes Contribute To Creativity

    … and persistent approaches to succeed in creative tasks, yet little work has given attention to how to measure flexibility and persistence during the ideational search process. Three studies were devoted to this question.(a) The first study presents new process-based measures of flexibility and …

    umn Repository record for How Choices Between Flexibility And Persistence During Idea Search Processes Contribute To Creativity (opens in a new tab)

  4. Creative ideas for creativity research in marketing: Creativity connects, frees, and empowers

    Creativity—is it simply a means to achieve innovation within companies? Creativity stands as one of the most important forces driving firm growth, particularly in the 21st century. Over the past five decades, the focus of creativity research has predominantly been on enhancing individual creative …

    uiuc Repository record for Creative ideas for creativity research in marketing: Creativity connects, frees, and empowers (opens in a new tab)

  5. Effects of Group Interactive Brainstorming on Creativity

    … is often increased by enhancing or nurturing creativity.This experimental study investigated the effect of group verbally interactive brainstorming (social interaction) on creativity, not by comparing the number of ideas generated on a simple task in a brainstorming session, but by assessing …

    vt Repository record for Effects of Group Interactive Brainstorming on Creativity (opens in a new tab)