Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 8 of 8 for “"creative ideation"”.
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Creative ideas for creativity research in marketing: Creativity connects, frees, and empowers
… has predominantly been on enhancing individual creative performance to drive product, brand, and organizational innovation. However, what is the impact of creativity on consumers, or more generally, humans? In my dissertation, I explore the psychological feelings that consumers experience as …
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A Recommendation System for Ideation: Enhancing Supermind Ideator
… use, these systems are rarely applied to the ideation process, presenting unique challenges due to the inherently creative and complex nature of generating and developing novel ideas. This thesis details the creation and assessment of a recommendation system for the Supermind Ideator platform, …
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Counseling and Creativity: An Analog Study
… They also completed two measures of their own creative ideation. Multiple linear regression equations were used to predict the dimensions of counselor efficacy from video type (low or high creativity) and participants’ creativity scores. Although there was no direct significant support for the …
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The New Creative Alliance: Investigating the Dynamics of Human-AI Collaboration in Creative Endeavours
… the profound ways in which AI reshapes the creative landscape and human-AI collaboration. With AI’s evolution, it has become an active co-creator, challenging our conception of creativity, traditionally viewed as an exclusively human domain. This work provides valuable insights into the …
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Subjective-Objective-Subjective: The Science Of Propaganda
… is ultimately nonscientific, i.e. subjective creative ideation. (In this way, advertising is not dissimilar to the classic ‘art' of propaganda.) 2. That, for reasons of business necessity, creative ego and a latent form of ‘inferiority complex' the advertising industry describes its work in …
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Neural implicit representations for engineering design
… such a parameterization can also aid in creative ideation of design engineers and decision processes at the management level. However, traditional design representation methods like (Brep, meshes etc.) face difficulty in representing designs with diverse topologies using the same number …
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Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness
… the few industry’s that focuses primarily on the creative thinking process and has highly specialist personnel concentrating on creative ideation. However, unlike the majority of research on creativity, the aim of this thesis was to shed light on a range of interactive, processing capacity, and …
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Designing in creativity: an investigation into the role of creativity in graphic design
… in the academic community between the pursuit of creative practice as a valuable entity in itself and the preparation of graduates for employment. There is a growing concern within the industry at the educational marginalisation of creativity within the design process in an attempt to remain …