Global ETD Search
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Showing 1 to 2 of 2 for “"coviewing"”.
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Social Contextual Influences on Consumer Behavior: The Impact of Group Composition and Coviewing Context on Recall of and Attitude toward Placed Brands
… on consumer behavior associated with the coviewing of product placements. Two aspects of social context were examined in a 2 (group composition: friends versus strangers) x 2 (coviewing context: interactive versus passive) experimental design. Data were collected during a laboratory …
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Exploration of parental media literacy and parental mediation strategies for advertainment content featuring popular media characters
… (active mediation, restrictive mediation, and coviewing). As a whole, findings across both studies suggest that parental media literacy and educational level significantly influence the way that parents mediate advertainment content containing licensed media characters or related merchandise. …