Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"cosgnitive responses"”.
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Thinking Holistically versus Analytically: Exploring the Impact of Culture on Consumers' Cognitive Responses to Ads
… of ad messages and their attitudinal responses, and the importance of product type. Further, studies from cognitive psychology have provided useful framework for us to analyze the nature of human advertising behaviors and responses. Given the literature, this study sought to understand …