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Corrective advertising : new remedy for an old problem

Norman, Charles H., III1974

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Crisis of consumerism: advertising, activism, and the battle over the U.S. Federal Trade Commission, 1969—1980

Niesen, MollyUniversity of Illinois at Urbana-Champaign2014

… false claims, as well as those that would limit advertising to children, were all a result of vigorous debates about how the U.S. media should serve in public interest. Using Antonio Gramsci’s theory of hegemony as a theoretical lens, this dissertation reveals the ways in which the Federal Trade …

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