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Showing 1 to 2 of 2 for “"corporate social advocacy"”.
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Consumer Attachment and Corporate Social Advocacy: Leveraging Political Behaviors to Bolster Organization-Public Relationships
… and political debates. As these types of corporate social advocacy become increasingly common, much is still unknown as to how they affect consumer perceptions of the organization, attitudes regarding their relationship with the organization, and their future purchase or behavioral …
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Corporate social advocacy and racial justice : a critical analysis of Dove's CROWN Act campaign
… explores how Dove's CROWN Act campaign utilized corporate social advocacy (CSA) to challenge or reinforce dominant racial, gender, and cultural norms while positioning itself as an advocate for Black women. A critical textual analysis was conducted of Dove's web-based campaign materials, and …