Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 10 of 10 for “"corporate branding"”.
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A study of corporate branding in a higher education institution in the 21st century
Within the corporate branding and Higher Education (HE) literature there are few studies which explore university branding, particularly in more specialist university departments. While corporate branding has been conducted in a number of different commercial settings, this is the first study of …
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Managerial perception of the impact of corporate social responsibility on corporate branding in Indian agribusiness firms
… perception regarding the influence of CSR on corporate branding in the Indian agribusiness context. This thesis relies on CSR theories and brand management models and follows a qualitative case methodology. The study contributes to existing knowledge by focusing on the motives of Indian …
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The role of the corporate branding on the customer retention at the selected developmental bank in KwaZulu-Natal
Dissertation submitted in compliance with the requirements for Masters in Management Science-Marketing, Durban University of Technology, Durban, South Africa, 2023.
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The Benefits of Offline Merchandise in Brand Building
… has covered the commercial implications of such branding, but more research needs to be done in how corporations can create lasting characters and fully utilize them for increased brand strength. The paper analyzes the ways in which corporations have historically worked with characters along with …
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Creating a branding image as an effective strategy to revitalize downtown commercial streets
The branding image of commercial streets can be an important factor for inviting new shops and attracting customers and visitors to the area. It can also contribute to changing the image of declining downtown shopping streets and regain tenants and customers. The images of commercial streets affect …
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Internal factors affecting brand performance
In terms of effective branding, several recent trends have indicated the need for greater attention within the organisation than has traditionally been the case. With increased emphasis on corporate branding, the team responsible for managing a brand is becoming larger and more diverse and …
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Exploring charity brand relationships in a healthcare context.
… there has been scant attention to the study of corporate brand relationships (Abratt and Kleyn 2010) and more specifically in the charity domain where there has been a growing interest in charity branding during recent years. Therefore, this study consisted of exploring brand relationships …
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Darbuotojų vaidmuo korporatyvinio prekės ženklo komunikacijoje /
… of Master’s paper – employees’ role in the corporate brand communication process. The objective of the investigation. To establish employees’ role in the corporate communication, checking are theoretical suggestions realized in Lithuanian organizations’ corporate brands communication. The …
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Von der organisierten Institution zur institutionalisierten Organisation? : Eine Untersuchung der (Hochschul-)Leitbilder von Universitäten
… tritt hingegen der Aspekt der Markenwerdung (corporate branding) von Universitäten in den Vordergrund. Insgesamt zeigt sich dabei, dass Leitbilder selbst ab spätestens Mitte des Jahrzehnts als selbstverständlich gelten, was den Beginn der Wirksamkeit derartiger Ideen auf Organisationsniveau …
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Winning Hearts and Minds: Using "Ag-Gag" Outrage and Corporate Rebranding to Achieve a Public Image Makeover for the Animal Rights Movement
… to effective campaigning by opposing lobbies and corporate entities and in part to self-inflicted damage from failed messaging and tactics. The perceived alignment of animal rights advocacy organizations with extremism and the public distrust of activists leaves the movement in need of a critical …