Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 4 of 4 for “"copywriting"”.
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Copywriting como estrategia en campañas publicitarias para impulsar los negocios.
… destacando la importancia que tiene el Copywriting, en El Salvador, ya que, da paso a una clase de publicidad de redacción publicitaria en especial que está establecida. Es una técnica persuasiva conocida como un redactor profesional con una excelente disciplina, encanto y experiencias …
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Gaining Attention and Encouraging a Response: My Criteria for Successful Graphic Design.
… or individual design elements (e.g., typography, copywriting, color, layout, imagery). Success comes from graphic design's ability to gain attention and encourage a response.</p>
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A case study of bubble tea shops in an American college town: Value of the ‘transcensemantic’ in transcreative strategy for development of intercultural consumer experiences
… referring to the intersection of translation and copywriting. Here I build on this original meaning to highlight the creative value-producing potentialities of copywriting as a means to “context switching.” Focusing on the use of Chinese script in marketing a product to an English-speaking …
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Essays on the Economics of Artificial Intelligence and Future of Knowledge Work
… through a randomized field experiment in the copywriting industry. This analysis explores how AI-driven tools not only enhance content creation but also impact productivity, creativity, and workers’ subjective feelings of ownership over their work. The findings illustrate the transformative …