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Showing 1 to 7 of 7 for “"convention and visitors bureaus"”.
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Marketing plans for convention and visitors bureaus: a content analysis
… major purpose of this study was to identify convention sales marketing and public relations trends by conducting a content analysis of the tactics in CVB convention marketing plans. By identifying both the common and unique public relations elements in marketing plans, CVBs can draw a …
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Convention and Visitors Bureaus' services under review: The meeting planners' perspective
Convention tourism represents one of the fastest growing segments of the tourism industry. Yet, it is only in recent years that more research attention has been directed towards this industry segment in view of its growth rate and significant economic contribution. This study focused on the …
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Social Media Use and Best Practices by Convention and Visitors Bureaus
… an in-depth look at the social media utilization and best practices of Convention and Visitors Bureaus (CVBs) in selected mid-size Texas cities. Although there has been much social media research related to the tourism industry, little has been focused on local CVBs. Semi-structured interviews …
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Understanding Network Technology Implementation and Change in American Convention and Visitors Bureaus
… to have capabilities to adapt, to customize, and to modify it to suit their circumstances. Learning, thus, is the key force to enhance these capabilities to enable them to evolve successfully.
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The impact of social capital and social networks on tourism technology adoption for destination marketing and promotion: A case of convention and visitors bureaus
Tourism is a growing and significant component of the world economy and competition for tourism revenues is intense. For countries or regions seeking community development through tourism, communication strategies are an essential element of success. The Internet plays an increasingly large role in …
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Development of an instrument for accessing quality of a Convention and Visitors Bureau Web site
The continuing growth of the Internet and its associated technology has created a new type of market for meeting managers and Convention and Visitors Bureaus (CVBs), and has become a viable alternative to traditional communication media and service delivery tools. As Internet and web site usage by …
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Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective
… destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing functions in a more efficient …