Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 17 of 17 for “"content marketing"”.
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The role of content marketing on the vehicle insurance industry
… individuals and bringing them together. From a marketing perceptive, this has resulted in the Internet becoming one of the most significant sources of information for both consumers and marketing practitioners. With immeasurable access to information, consumers specifically have been empowered …
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Development and verification of the commercial value added chain of content marketing response
… each other almost borderless 24/7, also impacted marketing strategies. Whereas accentuation of product values and pricing are still valuable marketing strategies, consumers are due to the 24/7 access to knowledge, information and consumer feedback, desensitized when it comes to advertising. …
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Effects of content marketing on attitude formation in the South African energy drink market
… has added another dimension to consumer and marketing practitioner behaviour. The most salient consequence of these developments in the marketing communication arena has been the transition from domination by the marketing practitioner to that of the consumer. More precisely, the huge product …
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Technical Communicators in Marketing: Switching Roles and Changing Ethical Perspectives When Working With Content Marketing
… path for technical communicators in the area of content marketing and expands on the ethical and goal-related issues associated with a career change to a marketing-focused role. Many of the skills necessary for technical communication are transferable to marketing communication roles; however, a …
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EXPLORING THE BUSINESS MINDSET OF SERVICE SME OWNERS TOWARDS DIGITAL CONTENT MARKETING ADOPTION IN SOUTHWEST NIGERIA
The adoption of digital content marketing (DCM) has become vital for the growth and competitiveness of small and medium enterprises (SMEs) globally. Amid intense competition, SMEs are increasingly leveraging digital content marketing to implement sustainable strategies(Ijomah et al., 2024). …
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Marketing Information: Using Grounded Theory Methods to Understand Advertising and Content Marketing through the Dove Campaign for Real Beauty
… to how they prioritize products or services. Marketing practitioners for these organizations find themselves in a dual business: both selling an organization and maintaining an organization’s overall appeal. By diversifying design approaches for marketing deliverables, practitioners can …
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Main Street 2.0: A Guide To Online And Social Media Marketing For Small Business Through The Use Of Online Analytics And Content Marketing Strategies
… businesses interested in developing digital marketing strategies to reach prospective and existing customers online. The guide will serve three main functions. The first is to provide a review of literature on integrated marketing communications, relationship marketing and content marketing …
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An analysis of digital marketing strategy in the era of social media in China
This thesis analyzes digital marketing strategies in the era of social media in China. With the development of information technology, the gradual stabilization of China's economic growth, and the catalysis of the epidemic, advertisers need to achieve breakthroughs through more effective marketing …
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Turinio rinkodaros strategijos vystymas /
… thesis is to theoretically define the stages of content strategy development and to empirically test the effectiveness of content characteristics by evaluating different types of approaches. To achieve the goals of the work, the following tasks were set: to theoretically argue the benefits of …
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Turinio rinkodaros strategijos vystymas /
… thesis is to theoretically define the stages of content strategy development and to empirically test the effectiveness of content characteristics by evaluating different types of approaches. To achieve the goals of the work, the following tasks were set: to theoretically argue the benefits of …
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A Qualitative Analysis of the Native Advertising Model with Reference to the Conventions of Journalism
… has rapidly gone from a relative unknown form of content marketing to a highly sought-after form advertising online in a few short years. With the help of ad blocking services and consumer rejection of advertisements that consumers perceive to invade their privacy, native advertising is projected …
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Efectos del marketing de contenidos y políticas de precios en la eficacia del canal online de la empresa “Hera”
… the online channel, personal care, the Content Marketing strategy and the discount policy. In chapter four the results of the study are shown and comments are made on each graph in order to interpret and carry out a more in-depth analysis. In the fifth chapter, a solution proposal is …
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To clickbait or not to clickbait? : an examination of clickbait headline effects on source credibility
One content marketing strategy currently proliferating on Facebook is the use of "clickbait," or sensational, headlines to attract readers to view the content being marketed. The aim of this study is to examine how the use of clickbait headlines on Facebook influences the perceived credibility of …
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Cognitive dissonance shaping consumer behaviour within Generation Z: a case of the Indian healthcare industry
… various market sectors. Second, what sort of content marketing should be undertaken for Zers and their successors-gen Alpha. Third, what should allopathic healthcare providers consider appealing to, and how concerning this cohort; one that is refraining from partaking in their treatments.
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Plataforma Colaborativa de Empleabilidad para Estudiantes Universitarios de la ciudad de Manizales
Plataforma web dual intermediaria que le permitirá a estudiantes universitarios, conectar con labores específicas en horarios determinados y de acuerdo habilidades y aptitudes previamente seleccionadas. Estudiantes de pregrado, de la ciudad de Manizales, que se encuentren entre edades de los 18 a …