Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 9 of 9 for “"consumers behavior"”.
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Health claims and consumer skepticism: The influencing effects of information type, sponsor reputation, and information channel
… the possible mitigating effect of credibility on consumers' behavior in the marketplace. Of particular interest to this research is the interaction between the credibility of a set of information and consumers' skepticism toward a health claim nestled within that information set. Two research …
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Essays on Consumer Behavior and Demand Analysis
… loosely related essays. Both are motivated by consumers? behavior regularities in different market environments. My goal is to show evidence of behavioral biases among decision makers and the consequences of those behavioral effects. Given each market?s environment, I found evidence that …
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Consumer Search And Switching Behavior: Evidence From The Credit Card Industry
… empirically investigates and analyzes consumers' behavior in the credit card market. Specifically, it investigates the underlying determinants of consumers' choices regarding switching credit-card balances. To estimate the likelihood that consumers switch credit cards, two logit models …
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Mass media consumption and its effects on college students' healthy and unhealthy behaviors
… student. The idea that media can have effects on consumers behavior is based on Bandura's social learning theory as well as Festinger's social comparison theory. The literature connects these theories with previous research discussing how media effects both women's and men's healthy and unhealthy …
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"Social class consciousness and consumer culture in transition—exploring the ""new poor"" in Taiwan and the U.S."
… of social class consciousness to assume that consumers identify with a particular social class so that they can perform corresponding consumption practices. This study offers a departure from that dominant perspective by discussing the fragmented social class consciousness of the ""new poor,"" …
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Reason and reaction: The dual route of decision making process on social media usage: The case of hospitality brand fan pages
… effective tool for building relationships with consumers. Many hospitality firms (i.e. restaurants) have captured the strength of a fan page because it can enhance brand attractiveness and draw consumer attention.</p> <p>Little is known about the experiences and possible outcomes of consumers' …
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Market imperfections and market-based policy instruments
… forms of auctions. The second chapter quantifies consumers' cognitive costs in the context of fast-food purchases. Most fast-food burger chains set different effective add-on (fries and a soda) prices in "meals" across burger items. This means that sophisticated consumers, who buy, for example, a …
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Understanding Video Ads on Social Media Platforms
… and investigate how these ads impact consumer behavior in both normal times and times of crisis. The first chapter performs a comprehensive exploration of video ads on social media platforms using large-scale observational data. Understanding what makes video advertising effective in boosting …
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Identificación de factores asociados a la compra por internet en consumidores colombianos
Esta investigación tiene como objeto desarrollar una dinámica que permita conocer los principales factores que inciden en el comportamiento de compras online de los consumidores colombianos. En los últimos años, se ha evidenciado un crecimiento acelerado de la tendencia de las compras por Internet …