Global ETD Search
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Showing 1 to 1 of 1 for “"consumer-driven product development"”.
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Bridging the_Gap: Using design thinking to move FMCG NPD from incremental to radical innovation
… in professional practice, a resolved product and implementation plan and a new design-led FMCG framework that can be applied across the FMCG sector. Within these three layers of impact are five key recommendations: Transformation in professional practice Personal and professional …