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Showing 1 to 13 of 13 for “"consumer socialization"”.
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Consumer Socialization in Families: How Parents Teach Children about Spending, Saving, and the Importance of Money
The current study examines the consumer socialization practices of American parents, and provides an analysis of the various ways in which they socialize their children into a consumer role within the family. Drawing from literature on gendered patterns of consumerism, familial consumer …
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The Impact of Family Group Interaction on Children's Understanding of Television Advertising: An Aspect of Consumer Socialization
Made available in DSpace on 2015-05-13T15:18:49Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 7811278.PDF: 9059075 bytes, checksum: adb5540062e6e3c3bf0d1d4609886288 (MD5) Previous issue date: 1977
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An Investigation of Consumer Reactions to Negative Word-of-Mouth on the Internet
… caused the negative WOM event. The concepts of consumer socialization, perspective taking, and naive economics, are discussed to explain respondents' reactions to negative WOM. Using their own standards of fairness, respondents evaluated the behavior of each party in the exchange. The …
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Adolescent Food Choice: Developing and Evaluating a Model of Parental Influence
… of Planned Behavior with variables from the consumer socialization and parenting literatures to explore parental impact on adolescent food decision-making. Three specific types of parenting practices (expectation, monitoring, and inducement/enforcement behaviors), parenting style, and family …
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The influencing effect of socialization agents on male children's sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers.
… that inconsistencies exist on the influence of socialization agents on the reactions of young male consumers. Review of the literature also identifies that much is understood about female tweenagers but little is yet known about male tweenagers. The interpretive approach adopted explores the …
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From Soviet deficit to American inundation: Examining consumer attitudes toward country of origin and corporate social responsibility advertising strategies across cohorts in Ukraine
… a unique environment for globalization and consumer socialization due to the shift from communism to capitalism. As a result, global brands’ advertising strategies when entering the Ukrainian market have utilized a combination of local and global production and marketing efforts. Despite …
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Examining the Instrumentality of Attitudes: The Interactive Effect of Social Context, Medium and Product Type on Product Thoughts and Evaluations
… group research, word-of-mouth communication and consumer socialization.
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Effects of Parental Style and Power on Adolescent's Influence in Family Consumption Decisions
… influence. Process variables (i.e., family socialization and power structure) mediate the effects of the antecedent variables. In addition, effects of family socialization and power structure on children's choice of influence strategy and subsequent relative influence vary with the product …
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Patterns of Parental Spending: Do Parents Spend More Money on Sons or Daughters?
… to daughters. Using secondary data from the "Consumer Expenditure Survey: Diary Survey" dataset from 2008 through 2010, this study tests the hypothesis that parents with adolescent girls spend more money on apparel, beauty and hygiene products, health care, and education compared to parents …
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Stillborn: The Libidinal Economy of Gadgetized Mediation in the Era of Socialization for Consumption; An Explanatory Political Project
… growing up and living in postindustrial consumer society—the replacement of experiential, material, and libidinal gratification with that of ideological satisfaction. The dissertation takes up problematic adolescent gaming as a site to interrogate the ways and means of …
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Consumer Food Socialization in the School and Home
<p>Consumer socialization literature has focused on individual socialization agents and their isolated effects. However, as John (1999) pointed out, children do not grow up in a social vacuum. Instead, the multitude of agents socializing children find their narratives interacting and their effects …
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Exploration of parental media literacy and parental mediation strategies for advertainment content featuring popular media characters
… from media content. Parents are one of the consumer socializing agents who guide children’s media habits and help them to acquire consumer knowledge. Despite the importance of parents’ roles for children’s media literacy, there is a lack of research regarding parental media literacy …
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Az első lépések a fogyasztóvá váláshoz: Hogyan befolyásolja az óvodáskorú gyermekek környezete az élelmiszer-fogyasztási viselkedésüket? = The first steps to becoming consumers: How preschool children's surroundings impact on their food consumption behaviour
… M. (2005). Major influence factors in children's consumer socialization. Journal of Consumer Marketing, 22 (1), 35-42. o. 2. Forman, J., Halford, J. C., Summe, H., MacDougall, M. & Keller, K. L. (2009). Food branding influences ad libitum intake differently in children depending on weight status. …