Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 30 for “"consumer response"”.
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A Unified Theory of Consumer Response to Self-Concept Threat
… hypothesizes the distinct mechanisms involved in response to either type of threat. Chapter two is a brief empirical investigation of the framework outlined in chapter one and presents a single pilot experiment. Chapter three is designed as stand alone document prepared for submission to a …
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Evaluating Consumer Response to Environmental Labels on Packaging Using Eye-Tracking
Labeling is one way consumers evaluate products for purchase. Environmental labeling is used to provide environmental information to the consumer. If a person is familiar with a particular labeling process they may be more inclined to consume such product. This study used the Tobii© T60 …
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Finding The Sweet Spot Of Cause-Related Marketing: Consumer Response To Campaign Tactics
… an effective promotional tool that connects with consumers’ emotions and increases sales. Two essays are presented that explore how consumers respond to different marketing tactics. The first essay presents two studies that examine cause-related marketing (CRM) promotions that require consumers’ …
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Consumer response to computerised nutritional information at the point-of-purchase in catering establishments.
… nutrition information to be made available to consumers. Nutrition information is widely available on supermarket products but is rarely found in catering establishments. This research involved the provision of nutrition information in canteens and restaurants and studied the effect on consumer …
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An empirical study of long-run impact of Internet advertising on consumer response behavior
… of online banner advertisement in influencing consumer behavior. Currently most firms track immediate response behaviors or the short-run effects. We use an experiment conducted with a student credit card campaign to explain the long-run impact on response behaviors across different audiences …
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A normative methodology for predicting consumer response to design decisions : issues, models, theory, and use.
Thesis. 1975. Sc.D.--Massachusetts Institute of Technology. Dept. of Electrical Engineering and Computer Science.
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Consumer Response to Proactive and Reactive Corporate Social Responsibility (CSR) Contributions in the Environmental and Social Domains
… role of CSR domains, and the mediating role of consumer attribution on consumer responses. Using three experimental studies, this research found that proactive CSR leads to positive consumer attributions and favourable consumer responses compared to reactive CSR. Moreover, the CSR domain …
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Hearts and Minds: Investigating the Effects of Country of Origin on Consumer Response to an International Service Crisis
… The study also examined the extent to which consumer cultural congruence and country familiarity moderate the proposed relationships between COO effects and OT/OD. Lastly, this research contributes to a better understanding of the flow-on effects to subsequent consumer perceptions of …
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Effective framing strategies for services advertising: The impact of narrative, rhetorical tropes and argument on consumer response across different service categories
… important because how messages are presented to consumers has both direct effects on consumer responses, as well as mediated effects via the specific information processing styles triggered. This thesis is divided into three papers, each of which work towards improving our currently impoverished …
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Effective framing strategies for service advertising: The impact of narrative, rhetorical tropes and argument on consumer response across different service categories
… important because how messages are presented to consumers has both direct effects on consumer responses, as well as mediated effects via the specific information processing styles triggered. This thesis is divided into three papers, each of which work towards improving our currently impoverished …
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Consumer Location Based Service Perceptions and Response: a focus on Location Based Services and Emerging Mobile Lifestyles
… billed to change customer experiences and responses. Marketers are confronted with a challenge of understanding how consumers engage with mobile services and how to design appropriate strategies towards that (Donovan, 2013). A review of extant literature has indicated that the …
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Semi-autonomous mobile phone communication avatar for enhanced interaction
… feasibility of the concept and generated some consumer response through the implementation of three degrees of freedom. Then MeBot v2.0, with six degrees of freedom, was designed to incorporate some improvements on the mechanical design. The latest mechanical design of the MeBot has …
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The Impact of Consumer Insecurity On Product Evaluation
… explores the impact that various types of consumer insecurity have on response to and evaluation of products. Consumer insecurity has long been noted as an influence on consumption behavior; however, this research examines it from two specific angles – materialism level and economic …
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Replicating the Kaepernick Effect: The Power of Polarizing Frames to Make or Break Consumer Loyalty
… media frames of an athlete can become to consumers once the media highlights the spokesperson through a polarizing frame. This experiment attempts to replicate 'the Kaepernick effect,' inspired by the polarizing media coverage of Colin Kaepernick over his 2016-NFL season with the 49-ers, …
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Essays on market structure, competition and consumer behavior
… of essays on market structure, competition and consumer behavior. In Chapter 1 I develop and estimate a structural model of demand for commercial bank deposit services, which allows me to analyze consumer response to various bank characteristics, as well as to measure the consumer welfare in …
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Production and postharvest quality maintenance of single unit and bunching broccoli in Virginia
… an increasingly popular vegetable with American consumers. Much of the attractiveness of fresh broccoli is derived from this vegetable's high nutrition and excellent organoleptic properties. In a consumer response survey, Virginia Master Gardeners indicated a preference for broccoli that has less …
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Antecedents of consumer’s self-brand connection in the context of CSR communication: a focus on Egypt’s coffee industry
… growing challenges in establishing meaningful consumer connections, particularly through Corporate Social Responsibility (CSR). While CSR has gained traction as a differentiating strategy to boost purchase intentions, word-of-mouth, and premium pricing, there remains a gap in understanding the …
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Understanding market demand for agricultural products through consumer research: the coffee example
… challenges both the assumption of symmetrical consumer response and the statistical source for measuring coffee consumption. The model allows for asymmetrical consumer reactions. Explanatory variables are: price of coffee and of tea, income, advertising and the strength of the coffee drinking …
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Quantifying consumer perception of designer intent
… the relationship between designer intent and consumer response. A novel approach to evaluate the degree of correspondence between designer intent and consumer perceptions has been proposed. The empirical results have shown the influence of consumers’ cultural backgrounds on the way they …
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