Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 10 of 10 for “"consumer purchase intentions"”.
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Exploring the Relationships Between Social Media Influencers and Consumer Purchase Intentions in the Chinese Fashion Industry
… internet and social media has changed the ways consumers access information before purchasing. Social media influencers in particular have become a powerful source of information, but little is known about which factors influence consumers in this context. Despite the growing interest in …
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Studying the impact of social media integration into online augmented reality-enabled services on consumer purchase intentions
… of the augmented reality-enabled service on consumer behaviour, such as engagement levels, enjoyment, perceived trust, willingness to recommend to others, and decision to purchase. Addressing a critical gap in the existing literature, the thesis probes into the intricate interplay of social …
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MEASURING AND MANIPULATING MATERIALISM IN THE CONTEXT OF CONSUMERS' ADVERTISING RESPONSES
… influence of money primes on materialism, consumer purchase intentions, and consumer attitudes. Materialism, was measured by the Richins and Dawson (1992) Material Values Scale (MVS), and was treated as both an independent variable. Consumer purchase intentions and behaviors were assessed …
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Consumer behaviour towards voluntary carbon credits
This thesis explores consumer behaviour toward voluntary carbon credits by integrating Norm Activation Theory (NAT), Social Innovation Theory (SIT), and the Theory of Planned Behaviour (TPB). This research employs a quantitative approach, using data from 431 respondents, analysed with structural …
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Online Content Design with Unstructured Data
… design of digital content in three aspects: (1) consumer reviews for e-commerce, (2) online news headlines, and (3) multimedia content. By applying diverse methodologies, this dissertation makes a substantial contribution to the understanding of online word-of-mouth and digital content creation. …
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Impact of Environmental CSR on Consumer Purchase Intention in the Automobile Sector of the UK
… analysis of the impact of environmental CSR on consumer purchase intentions in the UK. The rationale for conducting this research is the growing concerns related to sustainability and the increasing trend of customers looking to prefer associating with those organisations that are implementing …
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Understanding Online Trolling Exposure's Impact on Purchase Intention: The Case of the Xbox Tax
… – often called the “Xbox Tax” – influencing consumer perceptions before purchasing. Although similar patterns of incivility have been widely studied in politics, there is limited research on how exposure to toxic online discussions affects consumers’ purchase intention, particularly in the …
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A quantitative analysis of Augmented Reality visual merchandising on online purchase intention: A consumer neuroscience approach
… methods of visual merchandising can influence consumer purchase intentions, paying particular attention to Augmented Reality (AR) and how its inclusion in the online shopping industry could mark a pivotal change. The study addresses present difficulties in online retail such as the lack of …
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The impact of foreign versus local aspects of country-of-origin on Chinese consumers' evaluation of home and foreign products
… country of origin (COO) effect on prospective purchasers of products. Although the effects of COO has been an active research area for many years, increased globalisation has resulted in a shifting of focus from a single country "made-in" concept to other aspects such as a product's design or …
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THE EFFECTS OF CAUSE-RELATED MARKETING FOR CORPORATE TRANSGRESSIONS ON CONSUMER RESPONSES
… the relationship between companies and their consumers, leading to negative consumer responses to the brand and product (Aaker, 2012; Lindenmeier, Schleer, & Pricl, 2011; Ingram, Skinner, & Tayler, 2005). Many companies use short-term marketing activities to improve consumer responses; …