Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 76 for “"consumer perceptions"”.
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Consumer perceptions of green products, purchasing behaviour and loyalty
Submitted in fulfillment of the requirements for the degree of Doctor of Philosophy: Public Management and Administration, Durban University of Technology, Durban, South Africa, 2018.
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The Advertisements You Cannot Skip: Consumer Perceptions of Product Placement
… examines the effect product placement has on consumer perceptions. The understanding of how product placement in media can change the way people view both the products and the media itself has been a primary focus in the marketing field. The starting point for my research is based on the …
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Investigating consumer perceptions towards halal certified products in Cape Town
… study investigates Halal certification from a consumers' perspective. Traditionally, Halal Certified Food Products are associated with the Islamic faith, but they are increasingly becoming popular among non-Muslim consumers. This study focuses on consumers' perceptions and attitudes towards the …
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The effect of experiential analogies on consumer perceptions and attitudes
… Yet understanding what comes to mind when consumers process these comparisons remains to be investigated. By drawing on analogy and consumption experience literatures, an important moderator of analogical persuasiveness is identified, preference for the base experience, and the influence of …
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The influence of social values on consumer perceptions of food risks
Consumers in the twenty-first century present many challenges for managers within the food industry. Consumers are everyday bombarded with choices, making decisions in respect of these involves an element of risk taking. Whilst the consequences of 'bad' choices infrequently prove to be life …
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Consumer perceptions towards the marketing of functional foods in the Umhlathuze region
… consumption of healthy food is given prevalence. Consumers nowadays prioritized purchasing healthy foods such as functional foods. To address this issue, greater varieties of healthy foods have been introduced by the food industry to reduce debilitating diseases such as cancer diabetes mellitus, …
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The Effect of 3D Virtual Environments on Consumer Perceptions and Purchase Intent
… using the Internet easier and more engaging as a consumer online shopping experience. An innovation with increasing availability is the three-dimensional (3D) representation of an area where the user has an agent, called an "avatar," to navigate in a computer-generated environment. As technical …
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The effects of strategic corporate philanthropy on consumer perceptions: an experimental assessment
… experiments. The first experiment examines the perceptions of African-Americans versus other ethnic groups based on philanthropic activity directed toward African-Americans versus the general population. These perceptions are also examined in the context of a crisis (after a firm has been found …
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Global versus local brands in South Africa: an empirical analysis of consumer perceptions
… that these countries hold; and as such, consumers are faced with the decision between global and local brands. In South Africa too, there has been an influx of global brands, which has placed pressure on the local retail landscape. Therefore, the main objective of this study was to …
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Assessment Of Consumer Perceptions About Food Processing Technologies For Cooperative Extension Educational Initiatives
… products that are still considered "fresh" by consumers. Despite the numerous benefits attributed to 'food processing', consumers continue to perceive the term negatively. Consumer acceptance of foods processed with different technologies generally increases when factual information is provided …
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Consumer perceptions and experiences of relationships with service organisations: financial, travel and tourism organisations.
… of long-term and trusting relationships with consumers have generally been accepted, many organisations struggle to establish and/or maintain relationships with their consumers. One of the reasons for this is that the implications of the consumers' perspective with regards to their …
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Consumer perceptions and intentions towards sustainable meat consumption and lab-grown meat in Australia
… methods are under increased scrutiny. Growing consumer concerns over the impacts of global meat production and consumption have led to growing demand for alternative sources of protein, and the use of production-related credence attributes and related ‘sustainability’ labels on meat products. …
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Consumer perceptions of and willingness to pay for lettuce from different agricultural production systems
… is grown. However, less is known about how consumers will react to this new technology in the marketplace. In this study, we examine consumers’ perceptions of and willingness to pay (WTP) for lettuce produced in three different production systems: vertical farm, greenhouse and field farm. …
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Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
… millions of dollars each year advertising to consumers. This is a considerable investment for companies seeking effective ways to inform and persuade the consumer. Consequently, retailers need to develop creative message strategies and tactics that will positively affect consumer attitudes. …
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A consumer-based brand equity approach to detect perceived incongruity and its impact upon consumer perceptions
… business literature on incongruity; studies on Consumer-Based Brand Equity (CBBE; Keller 1993); and works on Retailer Brand Equity (RBE: Ailawadi and Keller 2004). In addition, various approaches discussing the quality concept in marketing were employed. Lastly, this research credited the …
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Playing for a Good Cause: Investigating Consumer Perceptions of Sport Brands in Cause-Related Marketing Campaigns
… competence) as potential processing elements for consumer brand attitude formation, and (2) analyzing the subsequent impact of the brand attitude formation process on purchase intention. Specifically, this research analyzed how the presence of a charitable cause (St. Jude Children’s Research …
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Analysing the Influence of Digital Marketing on Consumer Perceptions and Actions Within the UK’s Mobile Technology Sector
… to assess the effect of digital marketing on consumer attitudes and behaviour in the mobile industry in UK. The study reflects its significance by conducting the present research on the contribution of digital marketing and its influence on consumer behaviour and attitudes toward purchasing …
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