Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 43 for “"consumer perception"”.
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Quantifying consumer perception of designer intent
… the relationship between designer intent and consumer response. A novel approach to evaluate the degree of correspondence between designer intent and consumer perceptions has been proposed. The empirical results have shown the influence of consumers’ cultural backgrounds on the way they …
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CANADIAN CONSUMER PERCEPTION OF GENOME-EDITED FOOD PRODUCTS
… foreign genetic material. This thesis examines consumers’ perceptions of food produced using genome editing techniques. To accomplish this, an online survey was administered across Canada, resulting in a sample of 503 participants. Econometric analysis was used to examine the relationship …
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Consumer perception and behaviour towards tropical fruits in Belgium
… health consciousness and growing importance consumers attach to fruit in the diet lead to an increasing demand for various tropical fruits in Europe. Also food industries are making greater use of novel tropical fruits to meet the growing interest in innovations in healthy food products. The …
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Consumer Perception and Recall as a Function of Selected Variables
Made available in DSpace on 2015-05-12T22:34:54Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 7114933.PDF: 3084733 bytes, checksum: 73452d5cf32811b38c26fbb8aeb17876 (MD5) Previous issue date: 1970
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The Effect of Media Advertising on Consumer Perception of Orthodontic Treatment Quality
… was designed to evaluate factors influencing consumer selection of an orthodontist and consumer perception of different forms of media advertising (radio, television, newspaper, magazine, direct mail, and billboard) by orthodontic practices. The surveys were distributed by 8 orthodontic …
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An experimental investigation of the consumer perception of products featured on coupons
… different characteristics of a coupon can impact consumer perceptions of the brand featured on coupons. An experiment using a homogeneous group of male subjects in a controlled classroom setting exposed subjects to one of eight coupons, each representing one of eight possible conditions of a …
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Optimizing Immersive Technology Condition for Measuring Consumer Perception and Acceptance of Food Products
… paving the way toward a new era in sensory and consumer science by enabling consumers to experience tasting of food samples in different environments, thus generating more realistic perception. However, little attention has been paid to developing a standardized and optimized methodology for …
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Consumer perception of the efficacy of social media branding by non-profit and for-profit organizations
… media maintain relationships with their loyal consumers, and do not direct their marketing toward new consumers, and (b) determine if non-profit organizations use social media more effectively and issue stronger call to actions than for-profit organizations. This study includes a survey of 234 …
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Application of Automated Facial Expression Analysis and Qualitative Analysis to Assess Consumer Perception and Acceptability of Beverages and Water
Sensory and consumer sciences aim to understand the influences of product acceptability and purchase decisions. The food industry measures product acceptability through hedonic testing but often does not assess implicit or qualitative response. Incorporation of qualitative research and automated …
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Advancing Potable Water Infrastructure through an Improved Understanding of Polymer Pipe Oxidation, Polymer–Contaminant Interactions, and Consumer Perception of Taste
… and relationships between water taste and consumer health. These knowledge–gaps have left infrastructure users, owners, regulators, and public health professionals largely unaware of how premise and buried polymer water pipes deteriorate and sorb/ desorb organic contaminants during normal …
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The Impact of Brand Equity on Luxury Horizontal Brand Extension
… category extension, there is a gap in the consumer perception between the parent brand and the extended service brand. In order to maximize the positive impact of the parent brand, marketers and retailers should investigate the role of the brand equity, which influences consumer perception …
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Driving confidence and in-vehicle telematics : a study of technology adoption patterns of the 50+ driving population
… However, little has been done to understand consumer perception of these in-vehicle technologies. This thesis provides understanding of the role of in-vehicle telematics in today's automobiles and an analysis of survey data on driving confidence. Particular attention is given to the 50+ …
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Building Strong Energy Brands: Energy Brand Valuation Criteria to Enhance Understanding of the Foundations of Energy Brand Value
… And the other method was a research among consumers to identify elements of importance to consumers regarding energy suppliers. Findings were then used to create energy brand valuation criteria based on three pillars, consumer perception, specialist valuation on brand differentiation and …
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Pengaruh persepsi konsumen terhadap keputusan pembelian pada Indomaret Kecamatan Lowokwaru Malang
… can satisfy the desires and needs of the end consumer. This is to a change in the pattern of a society increasingly selective shopping, but it is also to change in the way consumers view the retail business it self. The growing retail industry is in separable from the existence of a shift or …
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Playing for a Good Cause: Investigating Consumer Perceptions of Sport Brands in Cause-Related Marketing Campaigns
… competence) as potential processing elements for consumer brand attitude formation, and (2) analyzing the subsequent impact of the brand attitude formation process on purchase intention. Specifically, this research analyzed how the presence of a charitable cause (St. Jude Children’s Research …
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Analysing the Influence of Digital Marketing on Consumer Perceptions and Actions Within the UK’s Mobile Technology Sector
… to assess the effect of digital marketing on consumer attitudes and behaviour in the mobile industry in UK. The study reflects its significance by conducting the present research on the contribution of digital marketing and its influence on consumer behaviour and attitudes toward purchasing …
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The Impact of User-Created Content on Traditional News
… a result of dual participation by individuals as consumers and producers of news. The topics to be discussed include the role of Web 2.0 and social media in supporting a possible transition away from professionally produced news and the impact of these activities on modern day journalism. This …
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Design of a cost-effective cookie feeding and delivery system on an automated robotic packaging manufacturing line
… presentation changes did not negatively impact consumer perception of the product.
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Understanding consumer liking of beef with particular reference to flavour
This thesis reports the consumer perception for beef eating quality with particular reference to flavour. A study was conducted to investigate if there are regional differences in consumer perception of beef between consumers from different regions. Consumers were recruited from Cork, Belfast and …
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