Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 7 of 7 for “"consumer neuroscience"”.
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Innovating the Mind: Three Essays on Technology, Society, and Consumer Neuroscience
… dissertation examines the emerging practice of consumer neuroscience and neuromarketing, combined called CNNM. CNNM utilizes tools and technologies to measure brain activity and human behavior coupled with scientific theories for explaining behavior and cognition. Consumer neuroscience is one of …
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A quantitative analysis of Augmented Reality visual merchandising on online purchase intention: A consumer neuroscience approach
… methods of visual merchandising can influence consumer purchase intentions, paying particular attention to Augmented Reality (AR) and how its inclusion in the online shopping industry could mark a pivotal change. The study addresses present difficulties in online retail such as the lack of …
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The Effects of Native Advertising Disclosure and Advertising Recognition on Perceptions of News Story and News Website Credibility: A Consumer Neuroscience Approach
… which in turn engenders feelings of deception in consumers and threatens to lower the trustworthiness of news publishers as an objective source. Therefore, the purpose of this study was to undertake theory testing guided by the tenets of the Persuasion Knowledge Model [PKM] (Friestad & Wright, …
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Quantifying the Impact of Message Framing on Consumer Attitudes Towards the Consumption of Meat Products in Cape Town: A Consumer Neuroscience Approach
… project explored how each strategy influences consumers' attitudes toward the recommended behaviour and investigated the role of emotional and attentional responses to each message framing strategy. The purpose of this research was to determine whether negatively framed messages are more …
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Is it top-down or bottom-up? an evaluation of processes involved in salience and decision making utilising eye-tracking consumer neuroscience research
Consumers are exposed to vast amounts of visual stimuli on an everyday basis which, due to the brain's limited processing capacity results in insufficient allocation of attention. This can be seen in terms of product advertising as well as packaging including labelling. Bottom-up and top-down …
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An eye tracking exploration of cognitive reflection in consumer decision-making
… Economics Laboratory (CEEL) and in the Consumer Neuroscience Laboratory (NCLab) of the Economics and Management Department at the University of Trento. The aim of this research is to study the influence of cognitive impulsivity on commercial problem-solving and consumer decision-making. …
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A consumer neuroscientific method for assessing usability: eye-tracking visual fatigue in visually complex M-commerce applications
… approach to gather data through utilising consumer neuroscience techniques, specifically eye tracking technology to develop an understanding between usability, visual fatigue and visual complexity when the users engage and experience a m-commerce app. This research explored 96 consumer …