Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 7 of 7 for “"consumer motivation"”.
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Consumer Motivation and the Privacy Paradox
… creation of a typology of words and phrases that consumers use relative to their data privacy. Second, an experiment using Likert scales and Pareto-optimal choice-based conjoint analysis was created based on the typology created in study one, giving insight into what consumers feel are motivators …
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An Examination of the Influence of Consumer Motivation on Salesperson Appraisal and Emotional Response to Salesperson Behavior
This research examines the effects of consumer motivation during an interpersonal sales encounter. The research proposes that a consumer's motivational mind-set affects the consumer's cognitive appraisal of the salesperson and the consumer's subsequent emotional response. Of primary interest is the …
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The Politics of Purchasing: Ethical Consumerism, Civic Engagement, and Political Participation in the United States
Although the United States is the world's leading consumer nation, limited empirical research exists on the relationship between consumer choices and political participation. This study provides the first quantitative analysis of the demographic characteristics, motivations, and political …
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Not All Desires Are Created Equal: Exploring a Dual -Motivation Account of Consumer Desire
In consumer behavior, desire plays a central role, charging attitudes, values, norms, and other antecedent variables with the motivational energy needed to ignite the consumer's behavioral engine and drive it toward action (Bagozzi 2006). Desire should be a critical variable of inquiry for …
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Exploration of Consumer Motivations and Buying Decisions in the Slow Fashion Industry in New Zealand: The Role of Sustainability Focus and Branding
… alternative, attracting ethically minded consumers. Although sustainability receives growing global attention, there is limited empirical research on the drivers for the adoption of slow fashion, especially in New Zealand, a country known for its strong environmental awareness. This …
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Consumer Motivations and Perceived Value in Online Second-Hand Luxury Fashion Shopping
… market (Beauloye, 2019). Despite the increased consumer interests and sales growth in the second-hand luxury fashion market, existing research has not concentrated on the underlying motivations of second-hand luxury fashion consumption. Most previous studies focused on motivational drivers for …
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An econometric model of the petroleum industry
… and utility-maximizing behavior on the part of consumers, the economist can determine the sensitivity of each to economic incentives. Criteria may thus be provided for the evaluation of the speed and impact of policies designed to influence the pattern of future production and consumption by …