Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"consumer learning"”.
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Unstable Consumer Learning Models: Structural Estimation and Experimental Examination
<p>This dissertation explores how consumers learn from repeated experiences with a product offering. It develops a new Bayesian consumer learning model, the unstable learning model. This model expands on existing models that explore learning when quality is stable, by considering when quality is …
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Consumer Learning and Brand Loyalty When Product Quality Is Unknown
… one aspect of which is the effect of learning on optimal decision making. This thesis explores the effects of consumer learning about product quality on a firm's optimal pricing strategies under different market structures.
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Narrative message and virtual reality: the impact of telepresence and transportation on consumer learning in the real estate industry
… types of message voiceovers and VR videos on consumer learning in real estate advertising. A 2 (voiceover strategy: narrative vs. statistical message) by 2 (VR displays: immersive VR vs. non-immersive VR) between-subjects study was conducted. Results showed that viewers in non-immersive VR …
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Two Marketing Essays: Evolution Of Attribute-Specific Preferences Through Consumer Learning And The Effect Of Gift Exchange On The Purchase Behavior
… of attribute-specific preferences through consumer learning. Most extant consumer learning models allow for learning about alternative-specific preferences such as brand preference in a brand choice model. However, there exist product categories which offer many varieties of products with …
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Consumer heterogeneity, uncertainty, and product policies
… consists of three essays on the implications of consumer heterogeneity and uncertainty for firms' strategies. The first essay analyzes how firms should develop add-on policies when consumers have heterogeneous tastes and firms are vertically differentiated. The theory provides an explanation for …
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Essays on firms in developing countries
… findings, I build an empirical model of consumer learning and seller reputation. The results indicate that information frictions and fragmented markets lead to significant under-provision of quality in this setting. Though there is a high demand for quality, trust could take a long time …