Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 5 of 5 for “"consumer insight"”.
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SOCIAL LISTENING: CONSUMER INSIGHT IN A NARRATIVE PYRAMID
… valuable SNS user-generated, brand-focused insights for industry practitioners in a cost-effective way while also fulfilling the branding goals that are currently served by existing approaches.
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Modeling consumer insight strategy in product development process : a decision and implementation framework for product managers
… today must constantly innovate to delight consumers and stay ahead of the competition. One way to deliver these is through new product launches. Despite significant investments, product failure rate in consumer products industry is high. Studies attribute failures to lack of quality and …
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From brand leadership to leadership brand: transformational leadership in higher education
… management information, competitor information, consumer insight, market segmentation, along with the changing positioning of higher education for a ‘public good’ to that of a ‘consumer purchase’. The student fees increasing significantly to £9,000 in 2012, and the reduced governmental subsidies …
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DiCER: A Design Research Method Arising From a Large Organisation
… in which organisations can gather field-based consumer insight. In an increasingly complex and fast moving business world, there is a need for faster and more efficient consumer experience research that also provides a wider focus on the situation under investigation. This requires a suitable …