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Showing 1 to 1 of 1 for “"consumer deviance"”.
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Punishing the Guilty and the Guiltless: An Investigation of Consumer Deviance Inspired by Company Wrongdoing
<p>Past research suggests that even "mainstream" consumers may repeatedly engage in a variety of deviant consumer behaviors, ranging from mild acts such as verbal abuse of company employees and not reporting billing mistakes, to criminally punishable behavior such as price-switching and shoplifting …