Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 19 of 19 for “"consumer decisions"”.
-
The effects of product popularity on consumer decisions
Previous research suggests that consumers tend to use indications of products’ popularity to a greater extent when high demands are placed on their cognitive resources such as when decision uncertainty is high and the amount of information presented is large. In this case, products’ popularity is …
-
Buying Local: An Inquiry Into the Ethical Dimensions of Place in Consumer Decisions
This thesis assesses the Buy Local Movement from a Christian perspective and argues that supporting a global market through personal buying choices has a greater potential to promote human flourishing for image bearers across the globe than restricting one’s buying completely to local sources. In …
-
Insights into the Form and Function of Awe and Related States, and their Impact on Consumer Decisions and Well-Being
Marketers increasingly recognize that consumer decisions may be ascribed to emotional motivations. While several scholars have examined the influence of discrete negative and positive emotions in consumption contexts, one emotion that has been understudied in marketing is the influence of the …
-
Assessment of the supply chain and factors influencing consumer decisions to purchase bean-based processed products in Lusaka province of Zambia.
… 3 importers, 13 Distributors and 49 on-spot consumers) and 341 for the household survey. The key respondents for the rapid market assessment were key actors along the bean-based processed product supply chain while the person in charge of food purchases in a household was the target …
-
Assessment of the supply chain and factors influencing consumer decisions to purchase bean-based processed products in Lusaka province of Zambia.
… 3 importers, 13 Distributors and 49 on-spot consumers) and 341 for the household survey. The key respondents for the rapid market assessment were key actors along the bean-based processed product supply chain while the person in charge of food purchases in a household was the target …
-
The impact of online word of mouth on consumer decision-making: the case of cinema audiences
… the knowledge on the impact of word of mouth on consumer decisions and the manner by which consumers learn from it. Using a sample of 132 motion pictures released between April and September 2010 and more than 38,000 online ratings from a social network, word of mouth is clustered into two …
-
WebRTC based network performance measurements
… regulatory policy of internet providers and consumer decisions.
-
Three essays on the economics of consumer and recreational user behavior
… the interplay between environmental policies, consumer and recreational user behavior, and major global events, such as the COVID-19 pandemic. Comprising three distinct chapters, each chapter delves into a specific aspect of these themes. The first two chapters focus on environmental concerns. …
-
Uncertainty in consumer online search and purchase decision making
Consumers´ online pre-purchase information search is an essential part of their buying and decision-making process. Pre-purchase search is an activity that most consumers engage in frequently to extract up-to-date information for a purchase decision. Search is an interesting topic from the …
-
The effect of unresolved interruptions on prospective memory
… that less information was considered when making consumer decisions relative to delays. Interestingly, delays rather than interruptions negatively impacted PM performance. Working memory capacity predicted PM performance across conditions. No distinct gaze patterns were observed between conditions.
-
Key factors influencing nutraceutical purchase decisions
… positive relationships between fear and consumer attitudes, health consciousness, and purchase intentions, aligning with the theory of planned behaviour (TPB). T-test results further supported the influence of fear on attitude, health consciousness, and purchase intention with higher mean …
-
The Effect of Celebrity Gaze-Cueing on Binary Choice Decision Making
… affect visual attention to and, ultimately, consumer decision making for the endorsed product. Most prior studies have focused on qualitative surveys about brand equity, memory of the advertisement, and self-reported interest and intent to purchase. My study uses new methods from applied …
-
What factors influence individual buyers' decisions to adopt electric vehicles (EV) in New Zealand, and to what extent do these factors contribute to the current state of EV uptake?
… about the factors influencing New Zealand consumers in EV adoption. Results from the analysis show that battery life warranty is the most important factor influencing consumer decisions. It indicates that long-term reliability is one of the biggest factors that can instill confidence in …
-
The Impact of Green Supply Chain Management Practices on Consumer Behaviour: An Amazon Ltd Case Study in France
… the connection between GSCM practices and consumer behaviour. This study addresses the gap by investigating the link between GSCM practices and consumer behaviour, with a specific emphasis on Amazon, a multinational retail company based in France. The theory of planned behaviour (TPB) is …
-
Essays in industrial organization
… price information service may have changed the consumer search environment significantly. Using daily price data, sales data, and regional smartphone penetration rates, I find that price dispersion among gasoline stations and markups increase slightly when the smartphone penetration rate …
-
The Relationship of Mind Styles, Consumer Decision-Making Styles, and Shopping Habits of Beginning College Students
… learning styles are significantly related to consumer decision-making styles. Decision making involves a process of cognitive learning. Since the study was published, other studies have investigated these consumer decision-making styles. However, no additional studies have further investigated …
-
Increasing Sustainability of the Papermaking Process via Formulation of Cellulose Nanofibers and Polyelectrolyte Complexes
… drying. This thesis explores formulation decisions to make paper manufacturing more sustainable through increasing percent solids with the use of CNFs and polyelectrolyte complexes (PECs). By increasing the percent solids of the wet paper web that enters the evaporative dryer, the …
-
Consumer inattention, uncertainty, and marketing strategy
… dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first chapter is an overview of the problems addressed in the dissertation and the main findings. The second chapter develops a theory-based, cost-effective …
-
The Poverty of Simplicity: Austerity, Alienation, and Tiny Houses
… movement has emerged around tiny houses. Anti-consumerism is the keystone to this lifestyle movement. For enthusiasts, environmental destruction, their indebtedness and financial precarity, their stress and alienation from work and life, in short, their lack of happiness or sense of purpose, …