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Showing 1 to 5 of 5 for “"consumer decision-making styles"”.

  1. Consumer decision-making styles among generation Y consumers in Namiba

    This study investigated the decision-making styles of Generation Y consumers in Namibia and the relationship between their decision-making styles and their learning styles, culture and e-literacy. Data were obtained by administering Sproles and Kendal’s Consumer Style Inventory (CSI), Felder & …

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  2. The Relationship of Mind Styles, Consumer Decision-Making Styles, and Shopping Habits of Beginning College Students

    … & Sproles, 1990) that determined that learning styles are significantly related to consumer decision-making styles. Decision making involves a process of cognitive learning. Since the study was published, other studies have investigated these consumer decision-making styles. However, no …

    vt Repository record for The Relationship of Mind Styles, Consumer Decision-Making Styles, and Shopping Habits of Beginning College Students (opens in a new tab)

  3. Consumer decision-making styles of generation Y cohorts : validation of the Consumer Styles Inventory (C.S.I) in South Africa

    Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing in the Faculty of Management Sciences at the Durban University of Technology, 2020.

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  4. An Eriksonian Approach to Consumer Identity

    … December 2013. An Eriksonian Approach to Consumer Identity. Major Professor: Richard A. Feinberg.</p> <p>Ego development is the fifth stage in Erikson's Lifecycle Development theory (1959) and is a major psychosocial stage beginning in adolescence and lasting into emerging adulthood. Past …

    purdue-thes Repository record for An Eriksonian Approach to Consumer Identity (opens in a new tab)

  5. The influence of the roles of mobile-phone users on the adoption of m-commerce activities the case of Kenya

    … users play, i.e., technology-user role, consumer role, social network-member role, and how they influence the adoption of m-commerce activities (i.e., content delivery, entertainment, and transactions). Mobile-phone users are individuals using mobile-phone devices for communication, …

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