Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 25 for “"consumer culture theory"”.
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A study of Albanian and UK consumers' identity creation within food shopping experiences: a consumer culture theory approach.
… the relationship that Albanian and UK consumers have with food shopping culture, and how their choice of food outlets is affected by social factors. An emic approach is used to gather 'culture-rich' data with regards to the reasons why consumers choose farmers' markets or supermarkets …
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Reproduction of Gender Ideology in Russian Consumer Culture: the Iconography of the ‘Russian Mother’
… this relation, this thesis analyses Russian consumer culture in terms of the production and reproduction of gender and motherhood ideologies using the lenses of consumer culture theory and feminism. To understand mass-mediated gendered motherhood ideologies, this research develops a …
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The impact of food consumption patterns on identity: the case of Zimbabwean inbetweeners living in the UK
… in relation to national identity, migration, consumer culture theory, consumer acculturation, diaspora theory, memory and nostalgia and food consumption and identity. The study used a qualitative research approach to address the issues under investigation. Interviews were used to collect data …
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New consumption identities in virtual worlds. The case of Second Life.
… development of new technologies influences consumers in many different ways reaching far beyond the shift in consumption patterns, challenging the way consumers live their lives. The role of new information technologies is continually growing in our daily lives changing the way we see the …
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Study on the culture experiential and symbolic consumption of a heritage site: A case study of Mount Lushan in China
Consumer culture theory (CCT) has been widely used in various consumption contexts as a culture-oriented approach. Nevertheless, exploring tourist experiences based on the CCT lens in heritage tourism is still limited, especially in Chinese culture. The research aims to determine how a cultural …
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Brand Communities and Well-being: Learning to Age in a Red Hat
… well-being. Working within the tradition of consumer culture theory, this project is an ethnographic exploration of the Red Hat Society (RHS), a brand community which focuses on celebrating older women. This research adds to the theoretical understanding of older female consumers by exploring …
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Unpacking American Reception of Glocalized Non-English Content in the Netflix Era
… non-English-adjacent content to reach American consumers on a never-before-seen scale, which is sometimes perceived as an indication of increasing cultural tolerance. However, while a lot is known about what audiences see, far less is known about how they really understand and assess these …
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Η αμφίδρομη σχέση μόδας και κίνητρου για άθληση: η έννοια της «Επιτέλεσης Fitness» στους νέους
… Η μελέτη συμβάλλει θεωρητικά στη σύνδεση της Consumer Culture Theory με μοντέλα ταυτότητας και πρόθεσης άσκησης, ενώ πρακτικά προσφέρει χρήσιμες κατευθύνσεις σε οργανισμούς αθλητικού μάρκετινγκ, brands και φορείς προώθησης φυσικής δραστηριότητας, αναδεικνύοντας τον ρόλο της αθλητικής μόδας ως …
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For the Fun of It: A Culture Theory Study on How Fun Informs E-scooter Experiences
… five markets in the Pacific Northwest. Rooted in Consumer Culture Theory (CCT), the study utilized qualitative techniques including electronic transit diaries, participant observation, in-depth interviews, and video recordings. The findings informed three research outputs: i) a journal manuscript …
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Subcultural Acculturation: A Dialectic approach to consumer acculturation of second generation British Pakistani Men
… combine or reject the ‘home’ and ‘host’ national cultures. However, the literature has ignored the heterogeneity within these cultures and the factors that shape these formations. The role in acculturation of subcultures within the host country and the distinctions in the culture of origin are …
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The consumption of tattoos and tattooing : the body as permanent text
… years of data collection adopting a grounded theory approach. I present an analysis of how permanence occurs in terms of tattoo consumption, with particular interest in the physical permanence in relation to identity creation. This is set within the framework of Consumer Culture Theory (CCT). …
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In search for totemic foods: Exploring discursive foodscapes online in Finnish, English and French
… tribalism within the paradigmatic viewpoint of Consumer Culture Theory: emergence of chocolate and chilli as totemic foods; taste and distinction performance; and representations of gender and power. They are studied separately, although perceiving the triad as entwined. The discursive foodscape …
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Brand Community: Expertise heterogeneity and behavioural intentions
… dissertation is to demonstrate how individual consumers are able to interact among themselves inside the collective virtual community of consumption in order to co-create value. By using the concepts of resources from the Service Dominant Logic of Marketing, heterogeneity from Organizational …
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Social Acceleration in the Marketplace: Three Essays Exploring the Intersection of Culture and Consumption
<p>Consumer culture is fast. Goods, services, people, ideas, and values – the material and nonmaterial aspects of culture – are moving more quickly throughout the marketing system than ever before. Such acceleration effects diverse stakeholders: people, public, and planet. This dissertation …
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Understanding How Consumers and Discourses Respond to Ritual Practice Disruption: Two Studies
… by disruptions that cause a loss in how consumers envision their milestone and a loss in the social script that guides the ritual practice. In response, I find that consumers engage in three stages of ritual response: first, they engage in a period of reflexivity; then, they reconfigure …
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Social Media Influencers on Consumer Behaviour: An exploratory study in the food industry in the Kingdom of Bahrain
… has become a defining feature of contemporary consumer culture where individuals frequently share videos, reviews, and recommendations across platforms such as Instagram, Snapchat, TikTok, and YouTube. These practices illustrate the growing significance of social commerce in which everyday …
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Consumer identity: the case of home confined consumers
… lived consumption expenences that home confined consumers employ to retain an identity in absence of direct marketplace interaction. Home confined consumers account for a significant percentage of the population that are termed disabled. This group of consumers are relatively fast growing and the …
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Identity, intentions, and consumer behaviour in Ironman triathlon: an enhanced Theory of Planned Behaviour framework
… to endurance sports. <br/><br/>Using the Theory of Planned Behaviour (TPB) (Ajzen, 1991) as a structural framework and Consumer Culture Theory (CCT) (Arnould & Thompson, 2005) as a contextual framework, this research examines the beliefs, social pressures, and identity conflicts affecting …
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"Social class consciousness and consumer culture in transition—exploring the ""new poor"" in Taiwan and the U.S."
… of social class consciousness to assume that consumers identify with a particular social class so that they can perform corresponding consumption practices. This study offers a departure from that dominant perspective by discussing the fragmented social class consciousness of the ""new poor,"" …
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Ethical Consumerism and Fashion: An Introspective Study
… 2017, UNEP, 2020). <br/><br/>‘Ethical Consumerism’ (EC) emerged as an area of academic and popular discourse in the 1990s, although its origins can be traced back to earlier research into social and environmental aspects of consumption (Harrison et al., 2005). Economic and market …
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