Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 28 for “"consumer behaviors"”.
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Examining the consumer behaviors of Illinois agritourism
The purpose of this study was to examine consumer behavior relationships in order to better serve and provide information for those currently involved and those wanting to open agritourism sites. The study investigated consumers at a Central Illinois agritourism site in fall 2016. With the use of …
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Three Essays on Econometric Modeling and Application: Health and Consumer Behaviors
… of my dissertation, I analyze the individual behaviors including health (vaccination and preventive care) and consumer (financial literacy) behaviors and the corresponding interventions by nonlinear econometric modeling. In the first chapter, I suggest an appropriate econometric model that …
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The roles of seasoning and larger portion size on consumer behaviors toward vegetables
… After determining the role of seasoning in consumer behaviors, a cross-over study of larger serving size was conducted with options of SS or ST green beans, broccoli, cauliflower, and carrots. The sample size was 8-oz, doubled the standard vegetable size (4-oz). Participants returned the …
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Moods and motivations: An investigation of negative moods, consumer behaviors, and the process of mood-management
… a basis for understanding mood and its effect on consumer behavior. It has been suggested that negative moods encourage the pursuit of behaviors that interrupt the mood and restore arousal to normal levels. This dissertation examines consumer experiences of different negative moods (depressive, …
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Social and Behavioral Characteristics of Individuals with Celiac Disease
… weight status, weight change, food security, and consumer behaviors of individuals serologically positive for CD.There is a need for more research to describe the profile of participants with CD, identify their weight status and food procurement and preparation habits. Recent research points to …
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Antecedents of consumer’s self-brand connection in the context of CSR communication: a focus on Egypt’s coffee industry
… growing challenges in establishing meaningful consumer connections, particularly through Corporate Social Responsibility (CSR). While CSR has gained traction as a differentiating strategy to boost purchase intentions, word-of-mouth, and premium pricing, there remains a gap in understanding the …
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Online reviews and consumers' willingness to pay: the role of uncertainty
… rating) has a consistently positive impact on consumers’ willingness to pay (WTP), but volume does not. Although two studies tried to explain this phenomenon using different perspectives (Wu and Ayala, 2012; Sun, 2012), neither study can fully accommodate the consumer behaviors observed by the …
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The moderating role of cultural orientation on emotional and behavioral outcomes of helping others
… outcomes may be reflected in subsequent consumer behaviors (e.g., advertisement evaluations and music preferences), suggesting that these emotional consequences are associated with managerially important outcomes such as consumption for mood management.
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Punishing the Guilty and the Guiltless: An Investigation of Consumer Deviance Inspired by Company Wrongdoing
<p>Past research suggests that even "mainstream" consumers may repeatedly engage in a variety of deviant consumer behaviors, ranging from mild acts such as verbal abuse of company employees and not reporting billing mistakes, to criminally punishable behavior such as price-switching and shoplifting …
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The Influence of Social Media Influencers (SMIs) on Consumer Decision Making: A Tourism and Hospitality Perspective
… content features, and how they influence consumers’ decision-making as well as online engagement. By using the stimulus–organism–response (SOR) model together with theories of social connection and social influence, this dissertation reveals the influence of SMIs on consumer behaviors in …
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Centennial Brand Heritage: Exploring How the Dynamic of Nostalgia Drives Trust, Satisfaction, Commitment, and Control Mutuality in Gen Z's Consumer Brand Relationships
… over a hundred years, continue to foster strong consumer-brand relationships despite evolving consumer behaviors and technological advancements. This dissertation explores the critical role of nostalgia in shaping and sustaining consumer-brand relationships (CBRs) between Generation Z (Gen Z) and …
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Perspectives on film distribution in the U.S. : present and future
… is to analyze current distribution models, consumer behaviors and distributors marketing efforts to try anticipating the best models for the film industry. I also want to explore what the changes in the distribution landscape mean for the creatives and the content creation in overall. I will …
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The Benefits of Offline Merchandise in Brand Building
… the proliferation of the Internet and changing consumer behaviors; social media is a new force shaping purchase decisions, and related industries have witnessed increased acceptance of adults enjoying content traditionally associated with children. It then discusses the unique benefits and …
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Will millennials save the planet? : generational trends in vehicle ownership & use
… if demographic changes have altered Millennials' consumer behaviors. I employ econometric techniques to explicitly compare Millennials' vehicle ownership and use to prior generations without the confounding effect of demographic variables using linear regressions, Oaxaca decomposition, and nearest …
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Pricing Participant Sport: The Pricing Development Process in Long-Distance Running Events
… research investigates pricing practices and consumer behavior in long-distance running events. Two studies address (1) current practices in pricing and registration policies for long-distance running events, and (2) factors that influence the decision-making process by which event organizers …
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Pricing with quality perception : theory and experiment
… behind a decision to purchase any product. Consumers have long assumed that price and quality are highly correlated, and that as the price of a product increases, its quality also increases ("you get what you pay for"). Several researchers have studied how consumers use price to infer …
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Lonely Consumers: When, How, and Why Does Loneliness Influence Consumer Behavior?
… examine when, how, and why loneliness influences consumer behavior. First, I develop an experimental method to induce loneliness and identify a circumstance that experimenters can obtain a successful loneliness priming effect. Across three experiments, I demonstrate that the same loneliness primes …
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An Exploratory Study of the Impact of Acculturation on Fashion Consumption Among Hispanic Immigrants in the U.S.
… have revealed acculturation influences on consumer behaviors, but despite the increased population and purchasing power of Hispanic immigrants in the U.S., few studies have explored the ways in which acculturation influences shopping behaviors for fashion products among Hispanic consumers. …
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Manufacturing Menopause: An Analysis Of The Portrayal Of Menopause And Information Content On Pharmaceutical Web Sites
<p>Consumer-targeted prescription drug advertising serves as an interesting lens through which we can examine the portrayal of menopause in online drug advertisements. The aim of this study was to explore the portrayal of menopause on web sites sponsored by pharmaceutical companies for hormone …
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Local Interactions Between Firms And Consumers
… how the spatial distributions of firms and consumers shape their interactions in local credit markets. For firms, proximity provides information about the preferences and credit quality of local consumers. For consumers, it facilitates gathering information about product availability and the …
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