Global ETD Search
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Showing 1 to 3 of 3 for “"consumer attribution"”.
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Consumer Response to Proactive and Reactive Corporate Social Responsibility (CSR) Contributions in the Environmental and Social Domains
… role of CSR domains, and the mediating role of consumer attribution on consumer responses. Using three experimental studies, this research found that proactive CSR leads to positive consumer attributions and favourable consumer responses compared to reactive CSR. Moreover, the CSR domain …
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Consumer scepticism towards corporate social responsibility: the case of Generation Z in the UK
… though related studies have focused heavily on consumer scepticism towards cause-related marketing, one dimension of CSR. Thus, the current study is the first to investigate consumer scepticism towards an underexplored dimension of CSR (socially responsible business practices) among Gen Z in the …
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Human-in-the-Circular-Loop: A consumer attributions-based approach for investigating the effect of enterprise greenwashing on wishcycling.
With increasing consumers awareness of environmental problems, corporate greenwashing practices have become common for companies to gain, sustain, and improve a competitive advantage without bearing the costs of moving to more sustainable practices. However, although there is extensive research on …