Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 12 of 12 for “"community-based social marketing"”.
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Community-based social marketing at the neighborhood scale : sustainable behavior or neighborhood sustainability?
Social marketing has long been used in the field of public health, but its application in the environmental world is only a decade old. Although McKenzie-Mohr and Smith's (1999) guide to "community-based social marketing" (CBSM) has gained increasing support, there have been few attempts to …
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Monitoring Reduction Efforts for PM2.5 in Ellensburg,WA Using Community-Based Social Marketing to Examine Behavioral Change
… of PM<sub>2.5</sub>. This research utilizes community-based social marketing techniques to encourage behavioral change for wood burning in a targeted neighborhood in Ellensburg. Residents of the target neighborhood were interviewed to gage knowledge and perceptions about wood burning and …
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Social marketing, financial, and regulatory mechanisms for adoption of water conservation and stormwater management practices by single-family households
… enforcement; pricing, including incentives; and community-based social marketing. This study reviews those methods in the context of water conservation and stormwater management to evaluate how effective they are. Regulations are problematic in both water conservation and stormwater management, …
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Building Sustainable Behavior through Social Marketing: Encouraging Reusable Shopping Bag Use at Stadium Thriftway in Tacoma, WA - A Case Study
… shift that places environmental conservation and social well-being above the economy and hyper-consumption. Building sustainability requires replacing single-use disposables with durable reusables. This thesis focuses on one ubiquitous single-use disposable - grocery store shopping bags. The …
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Urban Design for Resilience to Multiple Uncertain Hazard Scenarios - Robust Strategies for Coastal Resilience in Westport, Washington
… as from climate change-driven sea level rise. Community workshops with local and state experts in pre-disaster planning as well as members of the general public inform the strategies and their integration into an upcoming update of Westport’s Comprehensive Plan (documented in Appendices). The …
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Reducing Human Disturbance to Atlantic Flyway Shorebirds Using Social Science Methods
… can vary among sites. This thesis used social science methods to understand the extent to which human disturbance is managed and how human disturbance is managed. Specifically, we surveyed land managers and biologists in the U.S. and Canada portions of the Atlantic Flyway to examine …
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Unlocking energy efficiency in office districts : a stakeholder-based approach
… and have different interests. But they all face social barriers such as information feedback, process assistance, and the need for social endorsement. Smart Energy Now@, a new advanced metering and community-based social marketing pilot in Charlotte NC, is one of the first programs to focus …
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Enhancing health campaigns through environmental education: a case of the ‘keep Zambia clean and healthy’ programme
… The theoretical framework was informed by the Community-based Social Marketing Theory, the Theory of Planned Behaviour and the Health Belief Model. A Mixed Methods approach was used to collect and analyse data. A questionnaire with a Likert scale was administered to 545 randomly selected …
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Enhancing health campaigns through environmental education: a case of the ‘keep Zambia clean and healthy’ programme
… The theoretical framework was informed by the Community-based Social Marketing Theory, the Theory of Planned Behaviour and the Health Belief Model. A Mixed Methods approach was used to collect and analyse data. A questionnaire with a Likert scale was administered to 545 randomly selected …
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Homeowners' knowledge & awareness of septic systems and barriers to septic system maintenance in northwest Indiana: information to enhance agency outreach and education efforts
… as its importance to local water quality and community health. A research team and I recruited 45 homeowners in northwest Indiana septic communities to participate in focus groups and surveys. We found (1) that most homeowners know that they have a septic system; (2) that homeowners have some …
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Rocky Mountain National Park waste audit and recycling behavioral change intervention initiative
… a two-year behavior change campaign and study. Community-based Social Marketing (CBSM) was used as the framework to identify strategies to increase recycling behaviors of park visitors. In accordance with CBSM, observations of waste disposal behaviors and intercept surveys with Moraine Park …
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Triggers for Change Realising a 'Design for Sustainable Behaviour' Web-Tool for influencing Sustainable Tourism in Cornwall
… un-sustainable in a number of environmental, social and economic ways (Cornwall Sustainable Tourism Project, 2011a; 2014b). Thus, there isa recognized need for "sustainable tourism" (Butler, 1999), also defined as "ethical and responsible tourism" (Goodwin et al, 2003), due to the global …