Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"communications mix"”.
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Salesperson networking behaviors and sales prospecting outcomes : essays on the roles of motivation and communications-mix synergies. /
… tests within a generalized linear and latent mixed modeling (GLAMM) framework generally support the importance of the breadth of networking behaviors over depth, and imply that salespeople internally driven to network are better served by leveraging strong-tie relationships, while salespeople …
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Internet marketing communications : a content analysis of the web sites of graded South African Lodges
Marketing communications is regarded as a common function of all Web sites, even if this is not the express objective of the site. As no previous research specifically considered these issues, this study examined the extent to which lodges graded by the Tourism Grading Council of South Africa …
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Sales Promotion: A Managerial Perspective.
… have long been a part of the marketing communications mix and used by brands in a variety of ways in many different contexts. Much of the research that examines sales promotions has done so from a rational economic or behaviourist perspective. Whilst acknowledging the contribution of …
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Analýza a návrh marketingové strategie hokejového klubu PSG Zlín
Bakalářská práce se zabývá analýzou a návrhem marketingové strategie hokejového klubu. Teoretická část se zaměřuje na obecnou teorii marketingu, specifika a trendy sportovního marketingu. Praktická část analyzuje současnou situaci klubu a výsledky dotazníku, který slouží jako podklad pro návrh …