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Showing 1 to 1 of 1 for “"commitment to supplier diversity programs"”.
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The Impact of Corporate Supplier Diversity Programs on Corporate Purchasers' Decision-Making Regarding Women-Owned Enterprises: An Empirical Test Using the Theory of Planned Behavior
… of the dollars in 1999 in 2006. In the corporate supplier market, women-owned enterprises obtained only 4% of the market share. These figures indicate that women or women-owned enterprises face some level of hurdles in the marketplace. Drawing on Ajzen's (1991) theory of planned behavior, the …