Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 17 of 17 for “"city branding"”.
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The Contribution of Festivals to City Branding
… but the relationship between a festival and city branding has received little attention. This thesis explores the role of festival stakeholders in the development of a city brand, providing a detailed account of city branding and festival sponsorship. The research focuses particular attention …
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Design as a strategic asset in visual city branding
This thesis aims to investigate city branding via the design of tourism websites. The research scheme is shaped by the main themes of this research in city branding via tourism websites, cultural attractions and visual design. Specifically, this research attempts to identify city branding …
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The Role of Sport in City Branding: A Case Study of Ottawa
… globe are increasingly seeking to use various branding techniques to uniquely position themselves on the world stage. They do this via points of difference they hope corporations, institutions, and individuals recognize as having value; the intention being a variety of investments in those …
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Strategi competitive advantage untuk membangun city branding Kota Batu sebagai kota wisata
… untuk memperoleh keunggulan dalam berkompetisi. City branding merupakan suatu cara yang digunakan kota untuk memberi merek sebagai tanda pengenal yang diharapkan dapat mencerminkan keunggulan dan keunikan yang dimilikinya. Oleh karena itu, pada tahun 2013 Shining Batu diperkenalkan sebagai city …
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City branding, στρατηγικές ψηφιακού μάρκετινγκ και ανάπτυξης : η περίπτωση της Οκτωνίας Εύβοιας.
… διπλωματική εργασία εξετάζει τον ρόλο του city branding και των στρατηγικών ψηφιακού μάρκετινγκ στην τουριστική ανάπτυξη μικρών τοπικών προορισμών, δίνοντας έμφαση στην περίπτωση της Οκτωνίας Εύβοιας. Σκοπός της έρευνας είναι η διερεύνηση της τουριστικής ταυτότητας της Οκτωνίας, καθώς και η …
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Toward an understanding of an inside out perspective on city branding - a grounded theory study of Leeds and Istanbul
Adopting an inside out perspective to city branding, this doctoral thesis examines the significance of residents and their relationship towards cities in terms of association, identity and ownership of the physical environment, in the context of city branding. This is important because the growing …
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Beyond the Brandopolis: A Communicative Approach to City Promotion and Marketing
A review of current city branding literature indicates that unsuccessful attempts at city branding appear to rely on creating static, flashy, and often idealized images of a city. Such marketing efforts may result in a "brandopolis," or images that may not reflect a city's true identity. This …
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Eurovision song contest: η Eurovision ως πολιτιστικό προϊόν και μέσο πολιτιστικού μάρκετινγκ, branding και ψηφιακής επικοινωνίας
… προϊόν και εργαλείο πολιτιστικού μάρκετινγκ, branding και ψηφιακής επικοινωνίας. Μέσα από την ανάλυση του θεσμού ως case study, διερευνάται πώς οι στρατηγικές μάρκετινγκ και το μίγμα μάρκετινγκ (7Ps) συνέβαλαν στη διαμόρφωση της ταυτότητας, της απήχησης και της ανθεκτικότητας του brand …
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Creating Cultural Events: The Role of Design within Culture-led Regeneration Strategies.
… the role of design and cultural events in city branding and urban regeneration, through a specific focus on the case study of the Gwangju Biennale in South Korea. This research responds to developing trends: spurred by globalisation, cities are becoming increasingly competitive, as …
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Kaili, the homeland of 100 festivals: Space, music, and sound in a small city
… the production of social space in Kaili, a small city in southwest China, through its branding as “the homeland of one hundred festivals”, inhabitants’ conceptualizations of music, amateur music-making practices, and the construction of the built environment. Drawing on Henri Lefebvre's triad of …
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Century City: Art and Culture in the Modern Metropolis. A case-study of institutional curating of contemporary art in an urban context
… case study of the exhibition Century City: Art and Culture in the Modern Metropolis (Tate Modern, 1 February – 29 April 2001). It examines a variety of issues pertaining to the making of institutional modern and contemporary art exhibitions in a Western urban context today. It is …
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Pronounced Absurdity: The Wedding-scape Outside a Conical Field
… the visual consumption fever in China. Xiamen, a city branding itself as the international wedding capital, expects a new typology of wedding park that conforms its highly dense urban fabric and city image around weddings. The double-image phenomenon in a wedding park is paralleled in a dummy …
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An investigation of the potential of branding a city through culture: A case of Thohoyandou town in Thulamela Local Municipality, Limpopo Province, South Africa.
… to assess how marketing of cities through branding might be a source of enhancing competitiveness, attracting tourists and investments. Therefore, the main aim of this study is to investigate the potential of branding Thohoyandou city through culture. Specifically the research sought to …
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The 2008 Beijing Olympic Games as a City and Nation Branding Tool: An Interdisciplinary Analysis of the Image of International Opinion Leaders
… the 2008 Beijing Olympic Games as a tool of city and nation branding, analyzing their role within China's broader soft power strategy and their impact on international perceptions of Beijing and China. Drawing from urban geography, political geography, international relations, and marketing …
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Granollers Cultura: Creació d'una identitat de marca
… de la present investigació és desenvolupar el branding de Granollers Cultura, per definir la seva missió, visió i valors, actualment inexistents, i elaborar un rebranding de la imatge corporativa de Granollers Cultura a través d’un brandbook. Per afrontar-ho, s’utilitzarà una metodologia mixta, …
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Rural Infrastructureland. The rearticulation of urban processes in Chinese small towns
L'abstract è presente nell'allegato / the abstract is in the attachment