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Showing 1 to 17 of 17 for “"choice-based conjoint analysis"”.
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Number of levels effect in adaptive and choice-based conjoint analysis
Conjoint analysis is a widely used marketing research tool for analyzing consumer preferences for a set of product/service attributes and estimating part-worths for the levels of each attribute. Although numerous studies have confirmed the reliability and validity of part-worth estimates, several …
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Consumer's preferences for goat meat in the United States : an application of choice-based conjoint analysis
… preferences for goat meat; therefore, a choice experiment was used to assess consumer preferences for goat meat and/or live goats. A national online survey was conducted from April 27, 2012 to May 4, 2012. Respondents were asked to complete either the goat meat choice experiment, live …
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Application of polyhedral choice-based conjoint analysis to the redesign of MIT Sloan School's executive education programs
Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering, 2003.
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The relationship between cultural orientation and reward preference: a study conducted in South Africa and the Netherlands
… issues (for example, issues of level of analysis and the reference-group effect). By measuring at an individual level of analysis and exploring the use of choice-based conjoint analysis, the present study aimed to advance the field of cross-cultural remuneration research. The study aimed …
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Preferences and Willingness to Pay for Osteoarthritis Treatments among the Medicare Population
… practice. The sample size was 181.</p> <p>Choice-based conjoint analysis technique was utilized. The preferences and willingness to pay were determined using choice-based conjoint analysis, advanced design module with a dual-response none option. Choice-based conjoint analysis uses computer …
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Consumer Motivation and the Privacy Paradox
… using Likert scales and Pareto-optimal choice-based conjoint analysis was created based on the typology created in study one, giving insight into what consumers feel are motivators towards protecting or relinquishing their data privacy. The contribution is filling a gap in the existing …
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Public perception of alternative water sources and water usage : a case study of desalination and recycled Water facilities
… and water conservation programs through a user-based approach. Choice-based conjoint analysis was utilized as a quantitative method to determine which design attributes make alternative water sources, specifically desalination and recycled water facilities, more appealing to communities. An …
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Evaluating Consumer Preferences for Medicare Part D Using Conjoint Analysis
… D drug plans using a marketing technique called conjoint analysis.</p> <p>An Adaptive Choice Based Conjoint Analysis Survey was constructed and administered to 497 seniors in the Greater Memphis/Shelby County Area. Seniors were recruited from local senior centers or senior apartment homes. The …
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"To integrate or to differentiate?" - Towards resolving a multi-channel dilemma investigation of the effects of channel integration strategies on consumers' evaluations of multi-channel utility and their adoption of multi-channel shopping
… and assortment, pricing, and promotion. Using choice-based conjoint analysis, this dissertation shows that consumers prefer greater fulfillment integration and moderate levels of merchandising similarity between the store and the website of a multi-channel retailer. Website is perceived more …
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New approaches to idea generation and consumer input in the product development process
… and improved ideas for developing products based on that input. Essay 1 examines whether carefully tailored ideation incentives can improve creative output. The influence of incentives on idea generation is studied using a formal model of the ideation process. A practical, web-based, …
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The role of employee value propositions and corporate brand preferences in talent attraction
… analyse the data collected with Questionnaire 2. Choice-based conjoint analyses were used to identify the ideal combination and quantum of EVPs relative to the organisation's corporate brand; as well as which of these variables (i.e. EVPs or corporate brand) are considered more important for …
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Diffusion of New Psychoactive Substances: understanding population motives, harms and intervention needs
… studies. The first study involved a critical analysis of the appropriateness of Rogers’ DOI to explain the diffusion of NPS. This study was followed by two sets of interviews. The first interview study was conducted with NPS online retailers based in the UK. The second interview study involved …
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Attracting Applicants with Corporate Social Responsibility: A Social Dilemma Perspective
… how CSR affects applicant attraction in job choice situations. Previous research has shown that CSR positively affects applicant attraction in job choice situations, but less is known about the relative importance of each CSR dimension in applicant attraction. Categorizing CSR into four …
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Investigating the use of generational cohort theory to identify total reward preferences
… of America (USA). Despite this, the American-based framework used to identify individuals belonging to various generations has been adopted globally, both within organisations and even used in research studies published in peer-reviewed literature. However, several authors have criticised the …
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Last-Mile Logistics - Innovative Approaches to Network Optimization and Customer Service Offerings
… 22 second-order attributes. By means of adaptive choice-based conjoint analysis, we then assess the importance of six selected attributes in detail. Our findings suggest that the delivery fee is most important (29.2% relative importance), followed by the delivery location (28.2%) and the delivery …
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Beyond the Prototype: How Implicit Leadership Theories and Intersectional Identities Shape Perceptions of Leader Effectiveness
… beliefs. To rectify those shortcomings, two choice-based conjoint studies of everyday Americans (n=359, n=379, respectively) examine the interactive impact of intersectional leader social identities (i.e., gender, race, sexual orientation) and Implicit Leadership Theory (ILT) characteristics …
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The role of corporate social responsibility perceptions and perceived employer brand on organisational attractiveness
… scale was assessed using Principle Components Analysis (PCA) and calculating Cronbach α coefficients, respectively The data were then analysed using descriptive statistics and a 22 within-subjects Analysis of Variance (ANOVA). To address the second objective, a fractional experiment was used to …