Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"chief marketing officer"”.
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CMO: Chief Marketing Officer or Chief "Marginalized" Officer
Traditionally, research investigating marketing's role and influence within the firm has focused on the marketing department and its ability to affect future firm strategies. Consequently, little is known about the antecedents of a Chief Marketing Officer's (CMO) role or influence. Yet the position …
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Predicting the Presence of Chief Marketing Officers (CMOs) on Top Management Teams and the Moderating Influence of CMO Presence on the Relationship Between Firm Visibility, Market Power, and Industry Orientation and Firm Performance
… industry conventions, such as appointing a chief marketing officer (CMO) to the top management team (TMT). However, scholarly research on the presence or absence of a CMO, and the relationship between the presence of a CMO on the TMT and firm performance is nascent and conflicting. Thus, the …
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From brand leadership to leadership brand: transformational leadership in higher education
… products of my knowledge and experiences as a Chief Marketing Officer in a leadership role in higher education is timely for me and the development of my own professional practice. It is also important in a climate of rapidly changing influences on the higher education sector and the need for …