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Showing 1 to 1 of 1 for “"characteristics of a viral video"”.
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The Viral Fingerprint: A Content Analysis of Popular Viral Advertisements
<p>This paper presents an analysis of 280 online videos that appeared on the Advertising Age weekly chart of the top ten viral videos of the week; the videos appeared on the chart from March 23rd 2009 to March 9th 2011. The videos were analyzed along four areas of observation including the …