Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 7 of 7 for “"channel integration"”.
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Cross-channel integration
… substantially. Retailers have developed multichannel strategies and, in particular, have integrated their offline channels with online channels. Such an integration of offline and online channels is associated with the concept of cross-channel integration. This cumulative dissertation aims to …
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"To integrate or to differentiate?" - Towards resolving a multi-channel dilemma investigation of the effects of channel integration strategies on consumers' evaluations of multi-channel utility and their adoption of multi-channel shopping
Multi-channel retailers have been adopting different multi-channel formats that range from complete channel separation (e.g., Victoria's Secret) to close integration (e.g., Bed, Bath and Beyond). The purpose of this dissertation is to determine which multi-channel strategy offers the most value to …
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Retail of the future : O2O or O&O?
… continue to disrupt it. Rise of the online channel has pushed the entire retail industry to innovate and think of novel ways to attract and retain customers. With increasing competition, retailers need to differentiate themselves and be relevant to customers. 'Customer is King' is more valid …
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The role of product management in the success of mergers and acquisitions : analyzing Eaton's 2008 Phoenixtec Power Company Ltd. acquisition
… four components of product management in the integration process, including product portfolio management, sales and marketing reorganizations, channel integration and brand architecture. For each component, the objectives of the integration, the methodology used by Eaton and the outcomes are …
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Optimal demand shaping strategies for dual-channel retailers in the face of evolving consumer behavior
… brick-and-mortar retailers to open online channels, but also provided a platform that facilitated consumer-to-consumer information exchange on retailers and/or products. As a result, the purchasing decisions of today's consumers are often affected by the purchasing decisions of other …
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Process orientation and information technology:customer engagement at Xerox (UK) Ltd
… level of Market Understanding, and the effective integration of the direct channels of Customer Engagement. Sophisticated Market Understanding requires the mapping and coding of the entire UK market at the DMU (Decision Making Unit) level, which in turn enables the creation of tailored coverage …
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Implications of Consumer Behavior in Retail Operations
… consumer behavior in their pricing, inventory, channel (e.g. online and offline), and fashion design decisions. In three essays, we address each of these managerial decisions with the aim of helping retailers to understand and control different elements of consumer behavior while providing a …