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Showing 1 to 2 of 2 for “"celebrity campaigns"”.
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PUBLICIZING THE AFRICAN CAUSE: EVALUATING GLOBAL MEDIA DISCOURSES REGARDING THE CELEBRITY-LED "MAKE POVERTY HISTORY" CAMPAIGN
… media, this study sought to investigate how a celebrity campaign which sought to change the perception of Africa as a pitiable place in need of charity, to one of a wronged continent in need of justice, would alter, if at all, the traditional coverage of Africa. The study sought to address …