Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"category management"”.
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Plan de negocio para empresa dedicada a servicios asociados al Category Management
… de una empresa que preste servicios asociados al Category Management, a grandes empresas de retail y a sus proveedores. Se identifica una necesidad en el cliente, dada por la fuerte carga operativa que tiene implícito un plan de categoría, desde definir estrategias hasta la generación de …
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Category captainship: delegation, participant selection and category extensions
… of three essays which study different aspects of category captainship, a new and increasingly popular category management strategy. In this strategy retailers delegate their control of product categories to one of the manufacturers operating within that category, who is referred to as the …