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Showing 1 to 1 of 1 for “"car configuration"”.
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Modelling German Female Customers' Car Purchase Decision Making: An Application of the Theory of Planned Behaviour
… decision processes increases. However within car purchase processes still female customers only seldom are addressed well-aimed by car manufacturers (Bay, 2012). <br/><br/>This thesis aims to develop a model of German female customers’ car decision making process. This model includes variables …