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Showing 1 to 3 of 3 for “"campaign management"”.

  1. Keyword Segmentation, Campaign Organization, and Budget Allocation in Sponsored Search Advertising

    Visser, DerekBrock University2017

    … of dollars a month to their sponsored search campaigns. Considering the amount of money allocated to sponsored search as well as the dynamic nature of keyword advertising process, the campaign budget planning decision is a non-trivial task for advertisers. Budget constrained advertisers must …

    brock Repository record

  2. The 1988 United States of America Presidential Election: A Case Study of Campaign Techniques that Affect Electoral Outcomes

    Harraid, Bobby C., Jr.Texas State University1990

    No abstract prepared.

    texas-state Repository record

  3. A Discourse Analysis of Political Campaign Websites during the 2008 Presidential Election

    Small, Jennifer AnnTexas State University-San Marcos2009

    … work employs a discourse analysis of political campaign websites during the 2008 presidential election to determine what rhetorical strategies website designers used to appeal to undecided female voters.

    texas-state Repository record