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Showing 1 to 1 of 1 for “"calorie inferences"”.

  1. Some Like It Hot: The Effect of Serving Temperature on Perceived Caloric Content and Intent to Purchase Complementary Food

    … that a food or beverage served hot has more calories and is considered more fattening than the same item served cold. Six studies, including an observational field study and follow-up controlled experiments, demonstrate that people indeed hold the serving temperature bias. This belief is …

    cuny-grad Repository record for Some Like It Hot: The Effect of Serving Temperature on Perceived Caloric Content and Intent to Purchase Complementary Food (opens in a new tab)