Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 556 for “"brands"”.
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On quantifying global nation brands
People's perception of various nations, nation brands, are quantified via world news quizzes, in which study participants match geographically vague news stories to the nations they think they occurred in, thereby potentially revealing how they positively or negatively perceive said nations. The …
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Platform development to support multiple brands
Thesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, 2001.
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Three Essays on Global and Local Brands
… to the research area of global/local brands, while also offering managers valuable insights for their branding strategies. The first essay provides scholars and practitioners a detailed state of the art of global/local brand research and proposes promising angles for future research, …
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Exploring how Generation Y consumers engage with human brands: does it differ from how they engage with traditional brands?
Traditionally, brands have been known as cues that identify or distinguish products, businesses, services, or organisations. More recently, researchers have established that brands can also be human, yet to date very little literature has explored the concept of human brands. For the purpose of …
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Überweiss: Moving fictional brands into the real world
Brands are everywhere. Even in the fictional worlds we escape to for fantasy, comfort and entertainment. Real brands placed in fiction for marketing purposes is generally called product placement or brand placement. Recently, scholars have been wading into a related field called reverse product …
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The hedonic valuation of South African wine brands
This study aims to value South African wine brands. Deploying blind and sighted versions of hedonic quality it defines (1) ‘functional’ wine brands as those with consistently higher levels of intrinsic quality as proxied by their blind tasting scores, and (2) placebo-type ‘symbolic’ wine brands as …
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How can brands try to influence social norms?
This thesis explores how brands can influence social norms. Through detailed case studies of the American Tobacco Company, Nike, Patagonia, Yves Saint Laurent, and Viagra, it examines the various tactics employed by these brands to challenge and reshape societal perceptions and behaviors related to …
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Outdoor sports brands’ strategies for building Instagram brand community
… in 2019,” n.d.). Most direct-to-consumer brands are now using social media as a market tool to communicate with consumers, and the outdoor industry is no exception. Instagram, as the second most popular social networking medium globally, is a popular place to share photos and videos within …
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A framework for extending visual brands to new products
… designed products that communicated the target brands' visual design language more clearly than without the framework, whereas no significant difference in the concepts' creativity levels were found. Perceived advantages associated with the framework were usually linked to its structure and …
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e-Commerce fulfillment models for luxury brands in Asia
… continue to increase in China, luxury fashion brands are investing many resources to understand the customer, develop the market, establish the supply chain, and deliver the products. Polo Ralph Lauren (PRL), in order to continue its growth in China, is expanding aggressively through license …
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Multi echelon supply chain design for Amazon private brands
… to offer customers an alternative to existing brands. Typically, retailers source private label products directly from manufacturers to remove middlemen from the value chain, thereby capturing greater value and subsequently passing it on to customers. Combined with the growth of e-commerce as …
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Motivated to Attack: Consumer Aggression Against Brands and Other Consumers
… as a form of consumer aggression against brands that is motivated by status concerns, rather than retributive or reparative aims. Across all essays, I employ a blend of qualitative, experimental, field experimental, and quantitative methods to understand novel phenomena that serve to …
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e-Commerce fulfillment strategy for luxury brands in South Korea
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2012.
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Fashion Bloggers as Human Brands: Exploring Brand Personality within the Blogosphere
… of a brand) to analyze fashion bloggers as human brands. While the concept of brand personality has been applied to diverse domains such as news media, professional athleticism, and book publishing, little research has focused on fashion bloggers in the fashion industry and how their brand …
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Meanings, views and opinions of fashion brands: understanding the female Greek consumer.
… viewpoints and opinions of foreign fashion brands held by Greek women living in Athens. Years of personal interaction with this social group sparked an interest for the research study; as the researcher being a Greek female. Through interaction, the research observed fashion brands, …
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Exploring how brands are built in small-to-medium-sized enterprises (SMEs)
No abstract available.
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The role of local context in the local strategies of global brands
… local context in the local strategies of global brands. This paper uses a qualitative case study design of two global brands.Findings – The findings show that the role that emerging macro-level factors of local context play in the local strategies of global brands is in determining the levels at …
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