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Showing 1 to 1 of 1 for “"brand value/recognition"”.
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The Franchisor/Franchisee Relationship: The Antecedents and Outcomes of Perceived Franchisor Support
… by Schul, Little, and Pride (1985), and brand value/recognition as partially mediating the relationship between the attitude toward advertising and perceived franchisor support. </p> <p>The second essay is an exploratory study which examines perceived franchisor support and power leading …