Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"brand recall"”.
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College Students' Recall Of And Attitudes Toward Brand Placement In Reality Television Programming
… attitudes toward, and the effectiveness of, brand placement in the genre of reality television. Surveys were used to discover the level of brand recall for the products and brands displayed in reality television programming and to discover viewers' reported reasons for paying attention to …
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Campaña de lanzamiento para la marca de bebidas alcohólicas RTD "Empila"
… Cusco. The launch strategy seeks to achieve 50% brand recall and 8% market share by the end of 2025, guided by a bold yet achievable positioning and communication plan. Based on thorough market research, a graphic identity was developed to reflect the product’s essence, alongside an integrated …
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Estrategia de redes sociales para imperspectivas: marca de Visual Thinking
… about the client, Sara Robles, and the great brand she has. After consulting different sources and obtaining findings based on the responses from the survey that was filled by the brand's target audience, the strategy that was proposed has Instagram as its main focus, not only because is the …
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Social Contextual Influences on Consumer Behavior: The Impact of Group Composition and Coviewing Context on Recall of and Attitude toward Placed Brands
… to analyze the data. Results showed that friends recalled significantly more placed brands than did strangers. Friends also held significantly stronger, more positive attitudes toward the audiovisual, very prominently placed brand, Gore-Tex. However, there was no significant difference between …