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Showing 1 to 2 of 2 for “"brand promotion"”.
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Impact of corporate social responsibilities on sports-based sponsorship: A case study of Mobile Telecommunication Company Namibia
… study found that there is a link between CSR and brand promotion and MTC engages in CSR in order to add value to its brand. It is a strategic marketing tool for its product, helps create brand loyalty amongst its customers, creates brand awareness, helps in positioning as well as entrenching the …
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An Investigation into a Design Framework for Animated Online Characters to Promote Brands Effectively to Customers in China
… animated cartoon characters for promoting brands. Previous research has demonstrated that animated characters which companies use to promote their brands appear to have a good chance of gaining and holding consumers’ attention. However, most relevant research in this area was conducted …