Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 1 of 1 for “"brand power"”.
-
The Logo “Visual Thickness Effect”: When and Why It Boosts Brand Evaluation. Does It Relax the Logo Visual Asymmetry Side-effect?
Logos are one of the first elements of brands with which new consumers interact. Thus, the symbolic meanings that a logo implies by its visual characteristics, e.g., circularity vs angularity, symmetry vs asymmetry, etc., can form consumers’ early perception of personality of the associated brand. …