Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 85 for “"brand loyalty"”.
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Automobile Brand Loyalty
Made available in DSpace on 2015-05-12T21:40:50Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 7000853.PDF: 3647967 bytes, checksum: e7266eb3b0b1c9fb721a412244d7559d (MD5) Previous issue date: 1969
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Constructing brand loyalty via social networks
Identifying the construction of brand loyalty via social networks requires an analysis of the information sharing of a product or brand amongst a social network, therefore indicating the strength of the brand loyalty members of a social network not only have towards a brand, but also promote to …
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Correlates of Brand Loyalty in the Automobile Industry
Made available in DSpace on 2014-12-10T23:08:44Z (GMT). No. of bitstreams: 1 7114866.pdf: 5971756 bytes, checksum: 79ee9bcd41aec1a13be733651f571711 (MD5) Previous issue date: 1970
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Tourists’ perceptions of KwaZulu-Natal brand image and brand loyalty
… of KwaZulu-Natal (South Africa) destination brand image and brand loyalty. The researcher consulted literature (secondary data) in order to understand tourists’ brand perception issues in a tourism destination. From the literature findings, the study aim and objectives were formulated. The …
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Consumer Learning and Brand Loyalty When Product Quality Is Unknown
Some recent research has focused on the behavior of agents under incomplete information, one aspect of which is the effect of learning on optimal decision making. This thesis explores the effects of consumer learning about product quality on a firm's optimal pricing strategies under different …
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The role of gamification in shaping the brand loyalty of Generation Z consumers
… the role of gamification in shaping the brand loyalty of Generation Z consumers in the South African context. Generation Z is known to be a demographic that is digitally savvy and wants innovative brand interactions. The study examined different brands that adopted gamification and …
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A Cross-Cultural Study of the Influence of Personal Cultural Orientation on Brand Loyalty
… a generalisable cross-cultural model for brand loyalty by integrating extant theories of personal cultural orientation (of individualism and collectivism), self-congruity (actual, ideal, social, and ideal social self-congurity), customer satisfaction, attitudinal brand loyalty, and …
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Antecedents to student-based brand equity: student brand loyalty and perceived quality in higher education
… was first to enable manager's within non elite branded universities to better understand what steps are needed to enhance student based brand equity and secondly, to contribute to the understanding of how consumer based brand equity is created and maintained within a unique service environment …
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The Influence of Consumer and Brand Social Responsibility on Brand Loyalty in Quick-Service Restaurants
… was supported. These results show that Brand Social Responsibility Image not only positively influences Brand Loyalty, but also influences the perception of both Product Quality and Service Quality. Concurrently, it was found that both Product and Service Quality Image influenced Brand …
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An investigation into brand loyalty, and the case for house brands in the emergent township market
Includes bibliographies.
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A study of the extent of brand loyalty exhibited by business travellers towards the lodging product
Brand loyalty measurement is important because of the extensive use of branding in the lodging industry during recent years. As the industry has matured, segmentation strategies have been adopted by lodging companies. Brands were supposed to protect market share,build brand loyalty, and …
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Effects of Online Brand Community on Value Creation Practices and Brand Loyalty: Mediating Effects of Community Loyalty
Online brand community refers to a specialized, non-geographically bound, online group of consumers, based on social communications and relationships among brand’s consumers. This study has four objectives; (a) testing the effects of online brand community by a sum of community markers, (b) testing …
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Analysing generational transfer of brand loyalty in the dishwashing liquid product category, in the Western Cape Province
While the concept of brand loyalty is well-researched, qualitative studies pertaining specifically to generational transfer of brand loyalty in a South African fast-moving consumer goods context are few and far between. This study used the dishwashing liquid product category in the Western Cape …
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What Makes Apple Consumers Brand Loyal? The Effects of Brand Personality, Reputation, and Brand Identity On Brand Loyalty
… to the large loyal following Apple has garnered. Brand loyalty is becoming more important because brands are introducing products with the same attributes and firms have to do more to differentiate themselves. This paper will investigate what Apple is doing that gives them such a large loyal …
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The impact of customer satisfaction and brand image on the brand loyalty of Marks and Spencer plc in London
… the impact of customer satisfaction and brand image on the brand loyalty of Marks and Spencer plc in London. A retail market in the UK has remained extremely competitive. The customers have an ever increasing number of purchasing choices, while shopping both on line and off line. The …
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Analyzing the factors influencing brand loyalty among mobile phone users in Tanzania: a case study of Muhimbili National Hospital
… the study was to analyze the factors influencing brand loyalty among mobile phone users in Tanzania, using Muhimbili National Hospital as a case study. A questionnaire was used to collect primary data from 96 sampled respondents whereby 84 questionnaires were returned, nine (9) questionnaires were …
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Examining the factors structures of brand loyalty of men’s deodorants among generation X and generation Y consumers in Cape Town
… study examines the structures and reliability of brand loyalty in men’s deodorant consumption, as suggested by Moolla’s (2010) framework. This is due to the fickle or disloyal nature of male Generation X and Generation Y deodorant consumers. Although, the subject of brand loyalty is popular, there …
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