NDLTD logo NDLTD Union Catalog and Global ETD Search

Global ETD Search

Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.

Results

Showing 1 to 20 of 60 for “"brand awareness"”.

  1. Brand awareness of obstacle course racing events

    Coffman, KimberlyTexas Woman's University2020

    The current study investigated brand awareness, event awareness, and event satisfaction on event purchase and purchase intentions for three major obstacle course event companies (Tough Mudder, Spartan Race, and The Warrior Dash). The study also examined the influence of consumer characteristics …

    twu Repository record

  2. Brand awareness and corporate social responsibility : the case of Eimskip USA

    Magdalena Maria Poslednik 1984-2020

    … regarding its impact on a company´s level of brand awareness is still limited. The purpose of this study was to examine whether the CSR activities undertaken by the Icelandic shipping company, Eimskip, operating in Portland, Maine, has any correlation with the company’s level of brand …

    reykjavik Repository record

  3. A study of effective Web advertising design to maximize click-through and brand awareness

    Park, Myung2002

    … main purposes for Web advertising: (a) build a brand, or (b) conduct direct marketing. Brand advertising associates the positive qualities or emotions with a company's product or service, while direct marketing attempts to stimulate a direct sale. Visual design elements need to be formulated …

    iastate Repository record

  4. The effect of social media marketing on brand awareness, engagement, and customer value in South Africa : a stimulus-response perspective

    University of Pretoria2020

    … most significant opportunities for marketers and brands. With more consumers using SC to purchase goods and services, socialise and seek information, it has become necessary for brands to understand those aspects within the SC environment and what attracts consumers to their brands. Leveraging …

    pretoria Repository record

  5. Analisis faktor-faktor pembentukan brand awareness: periklanan: Studi kasus produk Top Coffee di Universitas Islam Negeri Maulana Malik Ibrahim Malang

    Pambudi, Kurniawan UnggulUniversitas Islam Negeri Maulana Malik Ibrahim2014

    … yang kuat dan diharapkan mampu meningkatkan brand awareness. Brand awareness dibentuk sebagai kunci dalam ekuitas merek. Sehingga penjualan produk Top Coffee dapat meningkat. Tujuan penelitian ini adalah (a) Mengetahui faktor-faktor pembentukan brand awareness produk Top Coffee (b) Mengetahui …

    malang Repository record

  6. To brand fit στην ΚΑΕ Ολυμπιακός: εσωτερική οπτική των στελεχών για τη συνάφεια χορηγιών μεταξύ brand awareness και συμπεριφοράς των φιλάθλων

    Γκαβρίλοβιτς Αιμιλία, Gavrilovic Emilija2026

    … χορηγιών μεταξύ του φίλαθλου κοινού και του brand-fit, χρησιμοποιώντας την ΚΑΕ Ολυμπιακός ως κύρια μελέτη περίπτωσης. Πραγματοποιήθηκε με τη μέθοδο των ημιδομημένων συνεντεύξεων και δια ζωής και μέσω e-mail με 8 στελέχη της ΚΑΕ Ολυμπιακός, η οποία αποτελεί μια πολύ διάσημη, ιστορική και …

    athens Repository record

  7. The investigation of on-site sponsorship activations and consumer-focused sponsorship outcomes

    Yang, Chi-WenTexas Woman's University2011

    … Three regression analyses were used, in which brand preference, purchase intentions, and percentage of brand awareness were used as the dependent variables, respectively, and five on-site sponsorship activations (signage, PA announcement, advertising, in-game promotion, and product …

    twu Repository record

  8. Strategi membangun kesadaran merek pada konsumen: Studi pada koperasi BMT UGT Sidogiri

    Zainudin, ZainudinUniversitas Islan Negeri Maulana Malik Ibrahim2014

    … membantu kegiatan personal Selling. ENGLISH: Brand is a hope or promise given by the marketers to meet the wishes of potential customers. Therefore, the brand can be said as a group of beliefs proffered by marketers to consumers. Companies that are able to build its brand well be able to ward …

    malang Repository record

  9. Pengaruh ekuitas merek terhadap keputusan pembelian mie Sedap: Survei mahasiswa Perguruan Tinggi Negeri Kota Malang

    Rohmatalayali, RohmatalayaliUniversitas Islam Negeri Maulana Malik Ibrahim2014

    … adalah variabel persepsi kualitas. ENGLISH: Brand simplify the lives of consumers who are busy and always short of time by helping them to make choices in a very crowded market. Mie Sedaap a successful market challenger in recent years. This is evidenced by the successful capture market share …

    malang Repository record

  10. The Nexus of Social Media Marketing Activities and Content on Visiting Intentions in the Jordanian Healthcare Sector: A Mixed-Method Approach

    Al Rawabdeh, Hala Omar AbedalazizDe Montfort University2025

    … significant activity that enhanced healthcare brand awareness, where trendiness, informativeness, interaction and entertainment had no statistically significant effects, emphasizing that SMMAs generalizability were limited among various sectors in different contexts. Moreover, content dialect, …

    de-montfort Repository record

  11. The influence of SMS advertising on online brand equity among students in the UK

    Darabi, M2026

    … in the mobile industry, more and more brands are sending their advertising messages using consumers’ mobile phones. This growing interest is reflected in their allocated marketing budgets and expenditures, which shows that digital marketing and especially mobile advertising is booming. …

    salford Repository record

  12. Social media marketing plan y rebranding de la marca Deli Berry

    Pisconti Arciniega, Maria PazUniversidad de Lima2022

    … para la marca Deli Berry y hacer un trabajo de rebranding para la misma, considerando estrategias de marketing para obtener un buen resultado respecto al Brand Awareness. Para ello se ha llevado a cabo la elaboración y ejecución del Social Media Marketing Plan que está compuesto por cinco pasos, y …

    lima Repository record

  13. Does sex really matter? : the cognitive and emotional effects of sexual explicitness in video advertisements

    Flaker, LaurenUniversity of Missouri--Columbia2015

    … or attention. Self-report measures covered brand recognition, arousal, likeability, pleasantness and unpleasantness. Physiological results were significant for arousal and attention change over time, with moderate sexual explicitness earning the highest skin conductance and heart rate …

    missouri Repository record

  14. Integrated Marketing Communications Plan For Singer-Songwriter Alexa James

    Griewing, SaraUniversity of Kansas2010

    … Alexa James are to refine and promote the brand of Alexa James, enhance marketing techniques and increase Alexa James' online fan base. Despite a limited budget there is a great opportunity to increase awareness of Alexa James and help show the music community how her music and personality …

    ku Repository record

  15. An investigation of the impact of social media brand communication on brand equity for young Chinese consumers: a study of international high street fashion brands in China

    Kan, Y.Middlesex University2020

    … nowadays, customers are exposed to numerous brands from across the world, and, therefore, building brand equity has become an important source of differentiation. According to Schema theory (Eysenck, 1984), communication stimuli can lead to a positive impact on consumers’ perception of a …

    middlesex Repository record

  16. Creating Brand Equity in Myanmar Private Higher Education Sector

    Kyi, PohtUniversity of Northampton2024

    The role of brand equity has recently captured the attention of scholars and practitioners to create competitive advantages for brands in the 21st century. Understanding the brand equity determinants and their relationship to customer satisfaction and brand loyalty can support the brand in …

    northampton Repository record

  17. Using corporate social responsibility (CSR) to build brands : a case study of Vodafone Ghana Ltd

    Amoako, George KofiLondon Metropolitan University2017

    … the impact of CSR on organisational brand value. This thesis conceptualises CSR using the stakeholder theory approach as a brand building tool to increase organisational brand value emphasising the strategic importance of CSR and its potential to create mutually beneficial outcomes …

    london-metro Repository record

  18. Evaluation of Sponsorship Activation Strategies Employed by a Minor League Baseball Team

    Boteva, Velina2013

    … Typical objectives include increasing brand awareness and recognition (Cornwell, Humphreys, Maguire, Weeks, & Tellegen, 2006), increasing sales (Choi, Stotlar, & Park, 2006) accessing specific target markets (Doherty & Murray, 2007), developing goodwill (Meenaghan, 2001), and …

    gsu Repository record

  19. Study on social media marketing campaign strategy -- TikTok and Instagram

    Mou, Jessie Boxin.Massachusetts Institute of Technology2020

    … a well adopted channel for marketers to build brand awareness, launch new products, engage with target audience, source qualified leads in a fast and efficient manner. TikTok and Instagram are the top and emerging social media platforms that are being adopted by marketers to reach and engage …

    mit Repository record

  20. Pengaruh ekuitas merek (brand equity) terhadap keputusan pembelian konsumen pengguna sepeda motor merek Honda Beat di Kota Malang

    Mayasari, IkaUniversitas Islam Negeri Maulana Malik Ibrahim2015

    … keunggulan kompetitifnya. Merek harus mempunyai brand equity yang kuat sehingga merek tersebut memiliki citra yang kuat pula dalam benak konsumen atau pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh variabel Brand Equity, baik secara simultan maupun parsial serta variabel mana yang …

    malang Repository record

Page 1 of 3