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Showing 1 to 1 of 1 for “"brand and attribute processing"”.
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An Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivation
This dissertation examines between-brand price premiums from an information processing perspective. A literature review is conducted in which price premiums are shown to depend on consumer's ability, motivation and opportunity to process information relevant to making between-brand judgments of …