Global ETD Search
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Showing 1 to 2 of 2 for “"behavioral pricing"”.
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Consumers' use of an expected future price as a reference: An investigation of the psychological and contextual antecedents
… contributes to marketing theory in the areas of behavioral pricing and consumers’ forward looking behaviors. In the area of behavioral pricing, this research contributes to the discussion on reference prices by identifying the factors that may lead to the use of expected future prices as a …
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Dynamic Targeted Pricing in B2B Settings
This research models the impact of firm pricing decisions on different facets of the customer purchasing process in business-to-business (B2B) contexts and develops an integrated framework for inter-temporal targeted pricing to optimize long-term profitability for the firm. Pricing decisions in B2B …