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Showing 1 to 1 of 1 for “"beauty attentiveness"”.
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Impact of Incidental Aesthetics on Consumer Evaluations
… the target product. The second paper, 'Consumer Attentiveness to Beauty in the Ordinary,' examines an understudied dimension of beauty. The construct of attentiveness to beauty in the ordinary is defined as the degree to which individuals mindfully identify and formulate an aesthetic judgment of …